iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
In the last few days, our SEO specialists noticed a possible algorithm update had occurred. This seems to have been backed up by whisperings among the SEO community of possible updates to Google’s algorithm. What’s going on? SEO community forums have been sharing their thoughts on suspicious fluctuations in rankings across the board. While it’s […]
Last year, Google may have rebranded their advertising platform from AdWords to Google Ads, but that wasn’t the only significant change that happened in 2018 in the search marketing landscape. Although there were plenty of new features, tweaks and quality of life changes introduced in the last 12 months, I’ve identified five of the best […]
What can we learn from Threatin’s mistakes and failed attempt at earning respect? This past couple of weeks, you may have heard the name Jered Threatin, sole member and multi-instrumentalist of rock act Threatin. If you haven’t, then you’re in for a shocking read! The band embarked on an epic European tour through November called […]
On 24th July 2018, Google Ads UI changed for good and – despite being given a year to get used to the update – the need to “revert back to original AdWords” was very appealing! As an agency, we ran Friday Knowledge Shares around the updates to ensure that we as a team knew what […]
Around 15% of the world’s population – that’s approximately 1 billion people – live with a disability. This makes them the world’s largest minority. Roughly 13.3 million people (approximately 1 in 5) in the UK alone are disabled, only 17% of these people were born with their disability. When we think of web accessibility, we […]
On Tuesday afternoon, Google held a keynote showcasing their latest PPC and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]
Building a strong backlink profile is key to winning in today’s search marketing game. Backlinks are the foundation behind your organic rankings and help drive your most relevant web pages to the top of the search results. Google may have made it more difficult to obtain backlinks, but this has made them even more valuable. […]
Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as short and ‘simple’ (end sarcasm) as a meta description, it can feel like you’re juggling a huge number of different do’s, don’ts, rules, regulations and […]
On the 14th of December, advertisers on either Google’s Ad Grants or Grantspro programmes were sent a rather alarming email notifying them of impending policy updates. These emails are nothing out of the norm, as Google likes to update and refine many aspects of AdWords on a fairly regular basis (their Grantspro application changes being […]
In digital marketing, knowing who your competitors are, what they are saying and where they are saying it can mean the crucial difference between succeeding and failing in search. One of our clients, Adthena, allows you to do just that with their AI driven, machine learned competitive intelligence tool! That’s why we jumped at the […]
