Search Marketing

From its origins as an online book shop in 1995 to now holding the title as the largest internet company by revenue in the world, no one can deny that Amazon has truly dominated the digital landscape. In fact with more than 353 million products available online, Amazon has now surpassed Google as the number […]

If you consider how different a Google SERP (search engine results page) looks now compared to 5 years ago, it’s clear to see that search marketing has been through an often-painful process of evolution. I’d posit that organic search has been changed by 3 main drivers: Changes in the way we search – including the […]

BrightonSEO is host to thousands of marketing experts and aspiring marketers every year. If you’ve never experienced it before, you should expect industry leaders discussing ways to improve your digital marketing, thousands of friendly like-minded individuals who love a chat, and of course the free swag – which this year included water bottles, ice creams […]

Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. The dreaded words ‘algorithm update’ will send a shiver down the spine of many a digital marketer. While it’s true that Google in particular has a […]

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the latest developments, we highlight all the key developments you have missed. Accelerated Mobile Pages for Search Ads The first announcement of the day was the […]

During the last few months Google has been trying to rejuvenate many of its different platforms, such as Google Analytics and Google Tag Manager. As has been reported since last year, Google AdWords has also had changes made to its user interface, and these changes are already available for some accounts. This new interface is […]

Having an understanding of link building is as important as any other ranking factor, and in order to break down the types of links there are we need to answer the question “why do we have links in the first place?”. Google stated: “In general, webmasters can improve the rank of their sites by increasing […]

In this week’s Friday Knowledge Share, Digital Manager Liam Shepherd presented on Google’s latest platform statistics and their subsequent strategy activity. Firstly, he informed us of trends that show mobile internet browsing use is increasing, such as the statistic that every 7 out of 8 minutes spent on media are on mobile devices, and more […]

If you’re a person who keeps up to date with the latest developments in the search marketing industry, then you’ve more than likely already heard that after almost two years of waiting and debating, Google has finally announced their most recent Penguin algorithm update. Penguin 4.0. What’s changed? Penguin will now be running and updating in […]

BrightonSEO has grown exponentially in the past few years, showcasing the increasing interest in the SEO industry. Over 3000 people, from SEO veterans to newbies were in attendance. There were also an impressive number of speakers at the conference, 78 speakers over 7 stages to be precise. BrightonSEO couldn’t have put it better themselves – […]