iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Rich snippets and structured data is something that’s been around for a while now. In fact Google first introduced rich snippets way back in 2009. And it’s something we as an agency have always tried to encourage our clients to implement for many different reasons – rich snippets give a more detailed view of the […]
In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes to digital marketing, there are countless choices available when reviewing tools to assist with your objectives. As a result, it can sometimes become quite daunting to ensure you […]
“Focus on the user and the rest will follow” That’s the first point on Google’s company philosophy under the heading ‘What we believe’. It’s a belief that’s currently under fire from a newly formed group under the name of, coincidentally “Focus on the User”. This new coalition is headed up by Yelp and includes Trip […]
It seems that Google are yet again facing more pressure in Europe this week with concerns over their growing dominance in online markets and the handling of personal data in the wake of the US internet surveillance scandal. In this scenario the German government has been criticising the search giant, claiming their algorithms are in […]
I’m a massive Android geek and a fan of (mostly) everything Google, so I’m excited to see the developments in so-called ‘wearable’ tech. I own a Sony SmartWatch 2 and am currently impatiently waiting for the Motorola 360 that’s due out later this year. With the recent announcements at Google I/O around Android L and […]
“Content is King!” – In our industry that term has been so over-used it makes me (and most other marketers) groan every time it’s mentioned. Alas, there’s a reason it has been used so much; great content is essential to any decent digital marketing activity for many, many reasons: Content engages with your audience Content […]
Screaming Frog is, in my humble opinion, an essential tool for SEO. It’s an amazing piece of software which provides you with essential information about your site in just a few clicks of the mouse. I recently gave a knowledge share presentation within our agency on the capabilities of the tool because it’s not only […]
Welcome to the first in a series of blogs that are focused on answering questions we, as a digital marketing agency are frequently asked by our clients. The question we’re going to cover in the first blog of the series; “Why aren’t my paid ads showing?” is a question we are asked a lot and […]
Google has always aimed to assist businesses wherever possible when selecting an agency for digital marketing services. To date they’ve accomplished this through providing certifications which verify the expertise and credibility of an agency or individual who offer these services. Last month however, Google launched a new format for showcasing those agencies in the UK […]
One thing we love doing at Coast Digital is sharing our knowledge with you. As a result of which we’re pleased to announce the launch of our PPC Idea Book. The book is the second in the Idea Book series, the first being based around social media. To go alongside the launch we’ve intertwined our […]
