SEO

In the rush to expand into new markets, brands often make costly missteps with international SEO that can limit their visibility, weaken engagement, and even alienate audiences. While the goal is to create a seamless experience for global users, overlooking key nuances can hold your brand back. Here’s a look at the most common mistakes […]

Expanding internationally means more than translating your website; it requires strategic technical setup to ensure each audience finds the right content. For international SEO, hreflang tags are a game-changer. These HTML attributes let search engines know which language and regional version of a page is best suited for users, minimising confusion and maximising relevance.  This […]

You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a […]

Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures. In […]

For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major role in connecting with local audiences and enhancing visibility in global search engines. In this blog, we explore how content localisation strengthens international SEO, enabling […]

Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences. Effectively targeting different regions with SEO isn’t about a one-size-fits-all approach; it’s about creating a strategy that combines local insight with robust technical SEO.  In […]

Ever wondered how some businesses consistently dominate SERP results? Well, it turns out the secret lies in truly knowing and understanding their customers. In this article, go back to basics and explore what customer segmentation really is and find out how it can give your SEO strategy a boost. What does customer segmentation mean? Customer […]

Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use a certain search term, and providing information that best matches their need and intent. Keyword research and semantic terms will get you so far, but […]

Google’s recent announcement regarding Interaction to Next Paint (INP) marks a significant shift in Core Web Vitals (CWV) metrics, replacing the original First Input Delay (FID) metric. Like FID, understanding and optimising INP will be crucial for maintaining a positive user experience and potentially influencing your search engine rankings. Keep reading to learn everything you […]

Hello. I’m a 35-year-old man, and I don’t use TikTok. I consume TikTok media the same way all the desperately uncool people do: Two weeks later, on Instagram. It always reminds me of Vine (RIP), which makes me feel even more old. And yet TikTok is now being discussed by the SEO community. I say […]