SEO

There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for improving rankings (scoring it 3 out 5 or higher) but is it purely about the rankings? […]

Google just announced Google Analytics Premium I’ve been reading around it and trying to think a bit about the motives behind Google’s latest move; one that seems to have surprised quite a few in the industry. Just to set the scene a little, we’re talking about an annual fee of around $150,000 for the privilege […]

Brighton SEO is an event for the UK search marketing industry and after attending the last successful conference we once again took the trip down to Brighton to hear from some of the leading lights in the SEO industry. Attending the event were Head of Online Marketing, Darren Bond and Online Marketing Consultant, James Fairweather […]

Ok so as an online marketer you will know that link-building is difficult. On-page optimisation is fine and dandy once you have convinced your client that in fact the content on site has to be re-written and that the big pointless flash animation has to go. Link-building though? Well that’s something that needs to be […]

Throughout my tenure in digital marketing, every so often, I try to take a step back and take stock of some of the changes that we’ve seen in search and look at how they’re changing the ways in which we have to react as online marketers. Some of the more recent shifts we see have […]

New Google Analytics As you may know, Google is currently in the process of rolling out its new, “improved” Google analytics interface. I’ve had access to this for a little while now, but it wasn’t until earlier this morning that I consciously noticed myself flicking back and forth between the new interface and the old […]

I was lucky enough to attend Distilled’s Linkbuilding Seminar last Friday. The event was held in the Congress Centre in London and was the first of two seminars run by the agency (the other being in New Orleans). First of all let me say a massive thanks to all the speakers involved: Will Reynolds, Jane […]

Responsibility in Recruitment As I’m sure is true for plenty of our peers at digital agencies, we recruit new talent relatively frequently. We’ve been fortunate enough to have grown quite significantly in the past few years, particularly within our Online Marketing team. This means that with each new role, comes the (not wholly unpleasant) challenge […]

Yes, you’re right, this is a blog post about website bounce rates, but no, you haven’t gone back 10 years – it’s still as valid an online marketing metric today as it has ever been – or is it? I’ve long been a fan of keeping an eye on bounce rates when analysing campaign performance […]

Google have removed some piracy related terms from instant search. This means that if you were to look for things like “Torrents”, “BitTorrent”, or “Rapidshare” you will actually need to type the whole word in and search just like you used to without the ever helpful Google giving you a nudge in the right direction. […]