SEO

An interesting blog post that I spotted this morning by Malcolm Coles had me thinking about the possible motives behind an update to the Google Algorithm which displays more results on the first page of the Google SERPS from one site. Assuming that this ‘update’ has, as has been suggested, rolled out and that changes […]

In a post yesterday I looked at the current accuracy of Google Insights for Search data. Further.co.uk had indicated that the data presented by Google could be less valuable today than it was in 2008. I agree, it does appear that the data has been modified (it looks like the data has been smoothed). I […]

Google Insights for Search is now two years old – Happy Birthday Insights! I do love Google’s Insights for Search tool. Whenever I am looking at keyword opportunities for clients, the tool is there to give me long-term trends, geographical distribution and suggest other keywords I might like to have a look into. Two years […]

There have been many recent blog posts about potential SEO developments for 2010, so I thought I’d gaze into my own crystal ball and see what patterns emerged from the mist. So, if you want to dominate the natural SERPs over the next 12 months, these are the factors that I think are going to […]

Ever since Microsoft’s ‘decision engine’ Bing was revealed back in May 2009, a lot of website owners have asked themselves three questions. How do I rank highly in it? Is it different to Google? And most importantly: Will my website explode? Many people have invested much time on internet message boards in a bid to […]

In October Google began experimenting with a new look – a minimalistic approach designed to that give the user what they wanted without distraction. It was dubbed Google Fade, and it works by only displaying the Google search bar, the Google Search button and the I’m Feeling Lucky button until the user moves their mouse. […]

The national newspaper websites are awash today with reports on Google’s refusal to remove a racially offensive image of Michelle Obama. The image in question depicts the first lady with simian features and is currently appearing as the top result in Google image searches for “Michelle Obama”. In reaction to numerous complaints, Google took out […]

I’ve been monitoring the buzz from Econsultancy’s Online Marketing Masterclasses and I haven’t been surprised to hear some very familiar messages. I spotted one that I thought was worthy of further discussion on Econsultancy’s Twitter feed yesterday afternoon: @Econsultancy: #OMM Key lessons learnt by Dell – Customers ARE talking about your brand. Either you can […]

Google Experimental Labs is currently running Google Social Search. The purpose of this tool is to bring you and your social circle closer together. I guess the end goal is that there will be nothing you don’t know about your friends, what they’ve been up to or what they’ve been saying! Google Social Search plugs […]

If you want to read a lot of misguided nonsense about SEO, then look no further than this post by Derek Powazek. Remarkable for its non-truths as well as its many oversights, it argues – unconvincingly – that search engine optimisation is not a legitimate form of marketing. Utter rubbish. The SEO community is full […]