iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
1. Heading tags 2. Meta information 3. SEO-friendly URLs 4. Unique/fresh content regularly updated/added 5. Link building strategies It’s perhaps surprising that these tips are based on some of the most basic search engine optimisation (SEO) techniques which have been around since the dawn of search. But they’re still having a huge impact, and as I’ve seen so many websites without […]
At the end of November I commented on the addition of the SearchWiki to Google’s standard search engine results. Today I’m going to speculate on the effect that SearchWiki could have over time: Google solely own the data collected via the Searchwiki, which is something they now have over and above their competitors. This information […]
Today Google has introduced an interactive ‘social’ element to their standard search engine results, a feature they’ve dubbed SearchWiki. (Note: the features of Google’s SearchWiki are only available to logged-in Google users) SearchWiki is a Google search results page update which has been on the horizon for a while now – limited testing made some […]
This week has seen the release of a new keyword tool from Google – the Search-based Keyword Tool. This tool is extremely useful for scouting out competitor’s keyword traffic and assessing the competitiveness within a specific business sector. Google are now linking many tools and data together. You’ll see from clicking the magnifying glass symbol that the […]
Webmasters around the globe have been jumping with joy after a recent addition to Google webmaster tools: http://www.google.com/webmasters/tools/. Google have recently released a new feature which integrates into the existing Diagnostics > Web crawl menu in Webmaster Tools. Before now, Google would inform you of 404 errors which broken links would return, which would leave […]
For those of you who aren’t familiar with how search engines rank websites, one of the driving factors behind getting good natural listings are the links from other websites pointing to your domain. If you are thinking of starting a link building campaign here are a few pearls of wisdom… Should I consider paying for […]
Google are at it again! Yet another useful feature has been added to Google’s Webmaster Tools. The official Google webmaster blog explains how they are keen to help webmasters retain visitors once they hit your 404 error page. By inserting a piece of JavaScript code which can be accessed via Tools > Enhance 404 Pages, it […]
Are you paying for a good SEO service? It’s far too easy for SEO agencies to blind new or existing clients with science, random terminology and techie talk. Our SEO team at Coast Digital apply a best practice approach to SEO, and like all the other services we provide we make sure our work can […]
An integral part of search engine optimisation (SEO) is link building. Inbound links from other websites are viewed as votes or recommendations by the search engines. Google monitor and reward websites which have a progressing number of inbound links with better ranking in the SERPS (search engine results pages). Link building at times can be […]
When I wrote about usability and writing for the web last week I focused on non-technical stuff. Today I thought I’d run through some of the more behind-the-scenes, slightly tech-y detail. As I already said, users who are reading on the web want to achieve goals and are impatient. So it’s vital that all your […]
