iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised […]
When we’re making strategic decisions, one thing we always look for is more data. Whether a client is looking to launch a product into a new market, understand what channels to promote their offering on, or learn more about how to position themselves against their competitors, all of these decisions can be better made with […]
Our clients were impacted by the pandemic in very different ways. While some benefited from people being in their homes, others were forced to shut up shop and weather the storm. The latter scenario naturally had a wider impact on business operations, and website traffic dried up somewhat. For one of our clients*, operating as […]
Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the incrementality of digital leads – traditional methods are still just as important, and 9 times out of 10, you’ll still need […]
I recently completed my first full year after joining Coast Digital, which meant I was one of the team members who, until recently, didn’t really know what it meant to work at our agency in the “real world”. Having been one of the handful of employees who joined during the pandemic, I’d been used to […]
Over the last few years, Google has rolled out a number of major updates that promise to change the landscape of search. With the upcoming implementation of Core Web Vitals, May 2021 is set to be another shift in the way that search engines index sites. With rank boosts promised for sites that pass the […]
With the Core Web Vitals update about to be put in place we ran a webinar covering off the key areas of change you can expect to see from next month. The webinar brought up some really great questions from some of our attendees so we wanted to share with you the most commonly asked […]
Like Obi-Wan Kenobi coming out of a life of hermitage for one last adventure, so too have I emerged, slightly older, no wiser, but armed with another article on Core Web Vitals. This time, we’ll be exploring the area of Core Web Vitals that seems to be presenting the largest challenge to the SEO community […]
All digital marketing campaigns, whether you’re working with SEO, PPC, or social media are based around actionable metrics that aim to contribute to business success. With the ability to easily track metrics from a wide range of sources, it can be all too easy to fall into the trap of “vanity metrics”. But what are […]
Have you met … James? We have talked UX, we have marvelled at Digital Copywriting but arguably one of the key components of your Digital Marketing presence is SEO. If your website doesn’t sit on page one, you won’t attract new business. James Carr explains to us a little more about why SEO is key […]
