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Instagram is currently testing AI-generated comments on posts, allowing users to engage without writing their own responses. This feature lets users select from a range of AI-suggested comments, streamlining interactions…

Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable…

The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people…

Bluesky, a decentralised social media platform, has emerged as a competitor to X (formerly Twitter), particularly following significant events like the U.S. elections and policy changes on X. Its growth…

TikTok has evolved from a platform for dance challenges and lip-sync videos to a significant tool in political campaigning. In the UK, political parties have increasingly turned to TikTok to…

When most people think of Instagram, they think of B2C brands showcasing aesthetic product shots and lifestyle content. However, Instagram has proven to be a powerful platform for B2B companies…

As the January 19th deadline approaches for a significant U.S. Supreme Court decision about TikTok, the digital marketing world is watching closely. TikTok, owned by Chinese company ByteDance, has faced…

LinkedIn is a pivotal platform for business development, but are you leveraging the value of your C-suite executives? By actively engaging with LinkedIn, senior leaders can enhance company visibility, establish…

Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is…

As we move towards 2025, social media continues to evolve rapidly, reshaping how businesses connect with audiences. A closer look at trends shows changes in content strategies, platform functionality, and…

As Instagram keeps evolving and becomes an even bigger player for businesses, its latest updates focus on meaningful content, smarter ad options, and better ways to drive engagement. Here’s what’s…

Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended…

I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first!   Pinterest is once again setting the stage for a…

Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and…

There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend?…