iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As the January 19th deadline approaches for a significant U.S. Supreme Court decision about TikTok, the digital marketing world is watching closely. TikTok, owned by Chinese company ByteDance, has faced scrutiny from the U.S. government over national security concerns. The implications of these developments extend far beyond U.S. borders, with advertisers worldwide likely to feel […]
LinkedIn is a pivotal platform for business development, but are you leveraging the value of your C-suite executives? By actively engaging with LinkedIn, senior leaders can enhance company visibility, establish thought leadership, and create valuable industry connections that could lead to healthy future partnerships. Encouraging your executive team to share insights related to their specific […]
Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is all about persuasion, and persuasive copy draws on psychology and emotion to inspire action in others. Let’s explore how, when it comes to advertising, the […]
As we move towards 2025, social media continues to evolve rapidly, reshaping how businesses connect with audiences. A closer look at trends shows changes in content strategies, platform functionality, and user expectations. Here’s an exploration of these predictions and how your business can adapt to maximise impact in this new landscape. Personalisation will be key […]
As Instagram keeps evolving and becomes an even bigger player for businesses, its latest updates focus on meaningful content, smarter ad options, and better ways to drive engagement. Here’s what’s new and how it could work for your brand. #1. Instagram surpasses Facebook in European users Instagram now has more active users than Facebook in […]
Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn. This article dives into the key signs of […]
I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These […]
Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage. In this […]
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on […]
The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]
