iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As Instagram keeps evolving and becomes an even bigger player for businesses, its latest updates focus on meaningful content, smarter ad options, and better ways to drive engagement. Here’s what’s new and how it could work for your brand. #1. Instagram surpasses Facebook in European users Instagram now has more active users than Facebook in […]
Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn. This article dives into the key signs of […]
I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These […]
Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage. In this […]
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on […]
The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]
LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered some valuable insights that are sure to elevate your LinkedIn advertising game. The event highlighted the importance of a full-funnel approach and shed light on […]
Hello. I’m a 35-year-old man, and I don’t use TikTok. I consume TikTok media the same way all the desperately uncool people do: Two weeks later, on Instagram. It always reminds me of Vine (RIP), which makes me feel even more old. And yet TikTok is now being discussed by the SEO community. I say […]
Social media is always changing, with new features and updates regularly introduced. By understanding and utilising the right tools, you can optimise your campaigns and achieve remarkable results. Let’s break it down by platform and explore some of the exciting opportunities that advertisers can leverage. Instagram and META Great tools for advertisers and shoppers Instagram’s […]
In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into: Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, […]
