iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]
Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your […]
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet […]
A lot of people have misconceptions about the Facebook learning phase, but no matter what they say, the learning phase is beneficial towards campaigns. To get the best results for your ads on Facebook it’s important to understand: How the learning phase works How the learning phase can help your ads How you should approach […]
I’m sure you’ve heard of them before, but just in case you haven’t, let me set the scene… You’re scrolling through your favourite website, looking for a new outfit for your summer holiday, checking everything out but you just can’t decide what to grab. You decide to take a break from shopping for a few […]
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising within the audience targeting, so looking at interest audiences, custom audiences, and lookalikes. Therefore the conversion and delivery optimisation are not given as much thought. […]
Apple are about to roll out IoS 14.5 and with it, Apples new App Tracking Transparency (ATT) features. The change itself is a good one for the general populace. Apple are giving users the explicit choice to opt in, or out of tracking in all apps, and with it improving the control that users have […]
Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you need to capture their data. Lead […]
It’s understandable that some companies might not want to invest in advertising right now. Companies are looking to make cut backs within their marketing budgets to help with their finances, or they are looking ahead at their tighter budgets. And now, mastered by a few large US brands, there is a Facebook advertising boycott within […]
Social media is quickly becoming the shop window displays of the digital age. And while shopping for gifts online in the festive season is enchantingly personalised, the “magic” of advertising via social media is all in the strategy. Getting your offering in front of your customers The truth is that businesses are using social media […]
