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If you’re a seasoned digital marketer, or even just a dabbler, the chances are that you’ve flexed your social media advertising muscles on Facebook. There are few other advertising platforms that allow you to target your customers with such high accuracy. After all, can you think of any other advertising platforms where the audience willingly […]
According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]
Nearly three years ago the social media giant Facebook sealed the deal on a $2 billion buyout of the virtual reality company Oculus. Many people are still unsure why exactly they’d want to buy into such an industry. Although this sort of thing happens a lot within Silicon Valley and the tech industry in general. […]
As Facebook’s advertising offering continues to evolve, those of us that are looking to make the most of the world’s biggest social media platform are presented with more and more ways to achieve our marketing objectives. Facebook’s platform gives you a multitude of ways to target users with mobile friendly ad formats. With mobile users […]
This week at Friday Knowledge Share, Business Development Manager Michael ‘Billy’ Bilonick gave us the low down on an exciting new advertising model coming to social media – Facebook Canvas. What is Facebook Canvas? Facebook Canvas brings full screen mobile ads to the social media platform. These immersive ads allow the user to interact with […]
Today I took part in a panel debate at TFM&A 2013 with Kelvin Newman, Dan Betts and Geoff Parker to discuss the implications of Facebook’s newly announced ‘Graph Search’. Below are some of my thoughts on the topics covered during the debate. The Social Search Engine On the 15th Jan ‘13, Facebook founder and CEO Mark Zuckerberg […]
Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]
A quick word on third party tools I have always recommended using third party tools such as HootSuite and Tweetdeck to manage your Twitter presence. It makes tasks such as monitoring conversations around your brand so much simpler and effective, particularly when it constantly searches phrases in the background. The other features are equally as […]
Facebook will never be the same again. New changes to its interface mean that users will now have powerful new ways to share interests across the web. Strategically, the changes have put the social network in competition with Google, which is also ‘personalising search’ based on interests and preferences. And I think Facebook has the […]
This week Facebook started rolling out changes to the way in which it manages privacy for over 350 million users. This is no small task, and Facebook has done well to keep everything simple and straightforward. When you log in, you are invited to alter your settings. All you have to do is click ‘next’, […]
