Social Media

When is the novelty of Twitter going to wear off, at least in the media? For a service that’s quite clearly billed as a social network, I find it hard to understand why there’s so much fuss about people doing – erm – social things on it. Yes, the sight of people flirting and chatting, […]

Many companies add blogs to their websites with the sole intention of bolstering their SEO efforts. And why not? It’s a simple and effective way of generating fresh content that the search engines will love. Unfortunately, there’s a downside too. Blogs also need to appeal to brand followers and potential customers, and many organisations struggle […]

As we entered the new decade (not a patch on the passing of the millennium), Google announced it had been blogging officially for five years. A late starter, you might think – especially as Google acquired the Blogger platform as early as 2003 – but it was certainly worth the wait. A blog is born […]

This week Facebook started rolling out changes to the way in which it manages privacy for over 350 million users. This is no small task, and Facebook has done well to keep everything simple and straightforward. When you log in, you are invited to alter your settings. All you have to do is click ‘next’, […]

I’ve been monitoring the buzz from Econsultancy’s Online Marketing Masterclasses and I haven’t been surprised to hear some very familiar messages. I spotted one that I thought was worthy of further discussion on Econsultancy’s Twitter feed yesterday afternoon: @Econsultancy: #OMM Key lessons learnt by Dell – Customers ARE talking about your brand. Either you can […]

I’ve been avidly following the debate about the future of print media, and it’s certainly not difficult to find fresh opinions on what’s going to happen next. It’s a topic that has captured many people’s imaginations and everyone has questions to ask: can publishers adapt; will consumers define the new model; how is the internet […]

Google Experimental Labs is currently running Google Social Search. The purpose of this tool is to bring you and your social circle closer together. I guess the end goal is that there will be nothing you don’t know about your friends, what they’ve been up to or what they’ve been saying! Google Social Search plugs […]

If 2008 was the year of Facebook, then 2009 was the time Twitter came of age. And since both are now used in high-profile campaigns, such as President Obama’s bid for the White House, it’s fair to say that social media is here to stay. But how much influence do social networks actually have? Are […]

When Jan Moir wrote an allegedly homophobic article in today’s Daily Mail, she little expected that – within nine or ten hours – her name would become the number one trending topic on the Twitter social network; that the Mail would change the title on her online article; that firms including Marks and Spencer would […]

If, like me, you have keen interest in the world of social media, it’s likely that you’ll be connected to plenty of people on Twitter and LinkedIN. But have you noticed any so-called social media or SEO ‘experts’ in your networks? Defining expertise In a fast-paced industry like digital marketing, you’re on dangerous ground if […]