iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Are you thinking about advertising on Pinterest? Pinterest has over 4 million users every month that want to actively search for new products – they’re highly engaged and receptive to ads. In this blog, we explore the different elements of advertising on Pinterest as well as the benefits it offers your business. What types of […]
Have you been thinking about dipping your toe into TikTok advertising, but you end up struggling for inspiration or not knowing where to start when it comes to creating video content? Well, fear not, in this blog we take a look at TikTok’s Creative Center and discover some very handy tools that will help you […]
When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness. Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]
I’m sure you’ve heard of them before, but just in case you haven’t, let me set the scene… You’re scrolling through your favourite website, looking for a new outfit for your summer holiday, checking everything out but you just can’t decide what to grab. You decide to take a break from shopping for a few […]
So we have all heard of TikTok by now and have maybe even taken part (perhaps unwillingly) in a video or dance trend! TikTok soared in popularity in 2020 during the outbreak of COVID-19, where downloads reached a whopping 850 million. There are now 1.1 billion active users on TikTok which is only continuing to […]
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising within the audience targeting, so looking at interest audiences, custom audiences, and lookalikes. Therefore the conversion and delivery optimisation are not given as much thought. […]
We are delighted to share that we are finalists for “Paid Social Campaign of the Year” at the 2022 UK Paid Media Awards. The team of judges for this award are looking to reward true excellence, exceptional knowledge and tactical use of budget in digital paid campaigns. Our nominated work Our entry is a result […]
Organic and paid social media landscapes are constantly evolving and weighing up the options on which to use can be time consuming, expensive and tiring. Could integrating both into your strategy be the answer? As with most things in life, each have their pros and cons, so it’s best to view paid and social as […]
2021 is in the books and as we move into 2022 it’s ‘trends I think are going to be big this year’ season in the world of content. While its useful to think about the trends that are likely to grow over the next 12 months, in reality, just because January 1st has been and […]
We’re thrilled to welcome yet another new addition to our growing Display and Paid Social team. As a highly skilled digital specialist, Tom joins Coast with a wealth of valuable knowledge about all things display and paid social. Read on to find out more about Tom! Welcome, Tom! What attracted you to Coast Digital and […]
