iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
So we have all heard of TikTok by now and have maybe even taken part (perhaps unwillingly) in a video or dance trend! TikTok soared in popularity in 2020 during the outbreak of COVID-19, where downloads reached a whopping 850 million. There are now 1.1 billion active users on TikTok which is only continuing to […]
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising within the audience targeting, so looking at interest audiences, custom audiences, and lookalikes. Therefore the conversion and delivery optimisation are not given as much thought. […]
We are delighted to share that we are finalists for “Paid Social Campaign of the Year” at the 2022 UK Paid Media Awards. The team of judges for this award are looking to reward true excellence, exceptional knowledge and tactical use of budget in digital paid campaigns. Our nominated work Our entry is a result […]
Organic and paid social media landscapes are constantly evolving and weighing up the options on which to use can be time consuming, expensive and tiring. Could integrating both into your strategy be the answer? As with most things in life, each have their pros and cons, so it’s best to view paid and social as […]
2021 is in the books and as we move into 2022 it’s ‘trends I think are going to be big this year’ season in the world of content. While its useful to think about the trends that are likely to grow over the next 12 months, in reality, just because January 1st has been and […]
We’re thrilled to welcome yet another new addition to our growing Display and Paid Social team. As a highly skilled digital specialist, Tom joins Coast with a wealth of valuable knowledge about all things display and paid social. Read on to find out more about Tom! Welcome, Tom! What attracted you to Coast Digital and […]
Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the incrementality of digital leads – traditional methods are still just as important, and 9 times out of 10, you’ll still need […]
Video marketing is widely touted by digital marketers as being one of the most engaging forms of content out there. With the rise (and occasional fall) of social networks that support video such as Facebook, Twitter, Instagram, Vine (RIP) and TikTok, there is no doubt in anyone’s mind that video is here to stay. However, […]
A lot of our clients’ main goals when it comes to campaigns are that they either want to maximise conversion rates and/or generate a high return on ad spend (ROAS). However, exposing their product or service to their target audience just once is not going to be enough! Since the invention of the world wide […]
Our client had a number of good quality video content they wanted to test on Facebook and Instagram. We staggered the launch of these and began with three video variants per audience, and then added in newer variants over time. However, because there is a relatively high number of assets and no way to cap […]
