iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Apple are about to roll out IoS 14.5 and with it, Apples new App Tracking Transparency (ATT) features. The change itself is a good one for the general populace. Apple are giving users the explicit choice to opt in, or out of tracking in all apps, and with it improving the control that users have […]
All digital marketing campaigns, whether you’re working with SEO, PPC, or social media are based around actionable metrics that aim to contribute to business success. With the ability to easily track metrics from a wide range of sources, it can be all too easy to fall into the trap of “vanity metrics”. But what are […]
As we kick off the new year with another national lockdown, many brands might be wondering how to keep their customers engaged online. At times like these, the best thing a business can do is to be present. Though your doors may be closed, your brand should be wide open and making every effort to […]
On the 1st April 2020, the UK introduced a new Digital Services Tax (DST), which may have gone a little under the radar due to COVID and the way 2020 is panning out. Although it was not specifically intended to, it is likely to affect all advertisers that use digital advertising platforms, so it is […]
It’s hard to remember a world where social media didn’t form part of most businesses digital marketing strategy. However, using social media is only part of the battle. To take full advantage of social, you need to understand the benefits that it offers from a business perspective. Whether you’ve already embraced social media marketing and […]
Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you need to capture their data. Lead […]
It’s understandable that some companies might not want to invest in advertising right now. Companies are looking to make cut backs within their marketing budgets to help with their finances, or they are looking ahead at their tighter budgets. And now, mastered by a few large US brands, there is a Facebook advertising boycott within […]
Social media is quickly becoming the shop window displays of the digital age. And while shopping for gifts online in the festive season is enchantingly personalised, the “magic” of advertising via social media is all in the strategy. Getting your offering in front of your customers The truth is that businesses are using social media […]
If you’re a seasoned digital marketer, or even just a dabbler, the chances are that you’ve flexed your social media advertising muscles on Facebook. There are few other advertising platforms that allow you to target your customers with such high accuracy. After all, can you think of any other advertising platforms where the audience willingly […]
According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]
