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It’s understandable that some companies might not want to invest in advertising right now. Companies are looking to make cut backs within their marketing budgets to help with their finances, or they are looking ahead at their tighter budgets. And now, mastered by a few large US brands, there is a Facebook advertising boycott within […]
Social media is quickly becoming the shop window displays of the digital age. And while shopping for gifts online in the festive season is enchantingly personalised, the “magic” of advertising via social media is all in the strategy. Getting your offering in front of your customers The truth is that businesses are using social media […]
If you’re a seasoned digital marketer, or even just a dabbler, the chances are that you’ve flexed your social media advertising muscles on Facebook. There are few other advertising platforms that allow you to target your customers with such high accuracy. After all, can you think of any other advertising platforms where the audience willingly […]
According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]
A good place to start is a reminder of the platforms included under the umbrella of Social Media. We focus on (in order of monthly active users): Facebook – 2.32 Billion Users YouTube – 1.9 Billion Users Messenger – 1.3 Billion Users Instagram – 1 Billion Users Reddit – 330 Million Users Twitter – 330 […]
A glimpse of new information has caught our attention here at Coast Digital, with the possibility of Instagram rolling out a new feature for its business users. Whilst browsing through his accounts on Saturday afternoon, Raj Nijjer (a tech executive from Yotpo) announced to his followers that Instagram is testing on ‘Local Business Profile Pages’ […]
Poorly executed automation in social media marketing is something we often find in businesses that have become idle with their social media – placing it firmly at the bottom of their priority list. We often see the same duplicated content being published across platforms, with little to no engagement. In one recent case I’ve personally […]
What can we learn from Threatin’s mistakes and failed attempt at earning respect? This past couple of weeks, you may have heard the name Jered Threatin, sole member and multi-instrumentalist of rock act Threatin. If you haven’t, then you’re in for a shocking read! The band embarked on an epic European tour through November called […]
One of the added benefits of my role here at Coast Digital is having the chance to speak at a variety of industry and local events. One of these recurring opportunities has involved hosting lectures at educational organisations for students from Essex University, Colchester Institute and the Essex Business School. In particular, these lectures have […]
Instagram Stories vs Snapchat In the battle of the social media platforms, Instagram (owned by social media giant Facebook Inc) released a new update that changed the way users interact with the platform. It increased the actual time spent on platform across demographics. According to Instagram, those under the age of 25 spend more than […]
