Social Media

Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing how engagement leads to achieving commercial objectives can be equally mysterious. Know Who Your Target Audience […]

The role of Twitter in marketers’ kit bags has grown hugely since its launch in 2006; for brands, Twitter is no longer optional – it’s essential. It has enabled B2B marketers to enter the realms of social media marketing, allowing them to ‘talk’ and ‘listen’ to their customers. It is an easily shareable platform for […]

Over the years SEO has changed dramatically, so much so in fact that some of the techniques we were using 5 years ago, are now frowned upon. Google and the other search engines have had to ensure they take advantage of new trends and technologies to help them return the best quality and the most […]

Now is the time of year when we see many “best practice” lists flooding the internet. The unfortunate truth however, is that no one can truly tell you how many times you should be tweeting, posting or sharing content on a daily, weekly or even monthly basis. The truth is that the answer will be […]

Today saw the launch of Google plus for business – finally allowing businesses and organisations to add pages to Google’s recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. What is in it for Google? Google wants Plus to primarily […]

There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for improving rankings (scoring it 3 out 5 or higher) but is it purely about the rankings? […]

Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]

Friday Knowledge Share is the time the team gets to sit down to share developments within the digital industry that we feel are interesting and relevant to the needs of our clients. A variety of digital topics are covered during the meetings and it is a great opportunity to find out about news that we […]

I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East of England branch’s Social Media Bootcamp; the third session of the day on Social Media Optimisation. For anyone that was at the CIM East bootcamp on Friday in Hatfield, the Private LinkedIn group for the Social […]

A quick word on third party tools I have always recommended using third party tools such as HootSuite and Tweetdeck to manage your Twitter presence. It makes tasks such as monitoring conversations around your brand so much simpler and effective, particularly when it constantly searches phrases in the background. The other features are equally as […]