Social Media

It’s a great statement, the title and it means a lot to me. It’s been the corner stone of our advice to clients on social media since it hit the scene a few years ago; you have to change your mindset away from the typical virtues of digital marketing. Social media is here to stay, […]

This post is now out of date – Google Plus Pages have now launched. In a nutshell, Google plus is Google’s response to the massive uptake of Social Media from the key players in the social space; Facebook, Twitter and to some extent, LinkedIn. For some time now, Google has been acquiring and developing a […]

Scouting for Girls was a hot topic on Twitter this morning, but not because they’d won an award or released another album where they’d accidentally left the repeat lyric button on. No their minor Twitter fame came about when a fellow digital marketer, James Chapman, discovered that the Scouting for Girls website was linking to […]

Amazing isn’t it? (If you haven’t seen the original, here it is). Seeing these again got me thinking about what the videos actually do. Sure, they excite us and they excite our clients – but they can also give you a real sense of what social media can do for your business. Getting that understanding […]

Facebook will never be the same again. New changes to its interface mean that users will now have powerful new ways to share interests across the web. Strategically, the changes have put the social network in competition with Google, which is also ‘personalising search’ based on interests and preferences. And I think Facebook has the […]

If you’ve read any of my blog posts about social media, you’ll know that the trick is matching the right channels to your business aims. It’s not always easy. So, to put you on the right track, I’ve outlined the benefits of a variety of social media. Let’s start with… Blogging A high quality business […]

If you’ve considered a social media campaign, but not yet dipped your toes in the water, the chances are that you’ve been deterred by the drawbacks. You’ll have found no shortage of people who are keen to share their scepticism: “How can we measure ROI on Facebook?”… “Can you imagine what a Twitter disaster could […]

Social media has long been a misunderstood and underrated part of the digital marketing mix. Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips with the various social networks – especially when existing SEO, PPC and affiliate marketing programmes demand immediate attention. With quantifiable ROI being that […]

The internet is Buzzing at the moment with the announcement that Google has introduced a new social feature to its ever-popular Gmail service. It’s called Google Buzz, is linked directly to your existing Gmail account and is easily accessible from the main window. Buzz offers the usual range of social networking features, but promises to […]

This might be a rather controversial question to be asked by someone who works for an agency that offers search engine optimisation, but I think it’s one that needs thinking about. “My name’s Rebecca Wheeler and I’m a Twitterholic” I’ve never been able to resist the lure of social networks. I’ve always used one social […]