iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
I’ve just got back from Technology for Marketing and Advertising 2009. Here’s a round up of some of the highs and lows from a slightly jaded online marketer’s perspective. What was interesting was how busy the show was. Olympia was really very busy. If visitor count alone were an accurate measurement of the health of […]
Elixirr Digital and a small group of UK customers are currently testing the new AdWords interface. Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far. Campaign Level Screen shot: Keyword […]
Some love it, others loathe it – but the truth is reality TV makes up a large percentage of today’s television programming. This marmite-like genre has been around for a long time now but it’s never had the presence it has today. The ones of interest to me are the few that receive ‘annual national event’ […]
This week Google launched their new ‘insight’ tool – and amazingly insightful it is too. I am absolutely hooked. Okay, I am a bit of a stato at heart so these sorts of tools really interest me. You will see in the following screenshot that I’ve run some SEO agency-related search phrases. Within seconds you […]
New research has shown that over £3bn was spent on online ad campaigns in 2007. This is a new record in terms of online and represents 16% of the total UK market. The continuing trend is for online advertising taking market share from the more traditional media such as newspapers, magazines and direct mail. It’s […]
eBay have just moved their eBay desktop into beta. The application provides functionality that would not be found in a web-based interface. Benefits of a desktop application include: No need for multiple tabs, eBay desktop handles everything through a slick, well-designed interface. Monitor your watched items without having to leave the browser open. eBay desktop […]
The adventurer Steve Fossett has been missing since 3 September. Searchers of the vast area of the Nevada Desert, where his plane vanished, have come up with a novel way to increase the chances of finding him. Google has updated satellite imagery for the area on Google Earth with the result that hundreds of people are […]
