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Every website has a different user base, so the first thing to bear in mind is that your users are unique to your site. What works on other sites might not work for you and your audience, and visa-versa. So who are your users? Many companies make a lot of assumptions on who their users […]
User experience has gained huge momentum in recent years, and for big commercial companies, it’s now unthinkable to have a digital team without a UX specialist contributing to product change. For the most part, the days when websites were entirely focussed on what the business wanted to say are far behind us. However, what differs […]
Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over the top analytical tool that offers no further information than what is currently on offer, others are worried about the privacy implications. With that in […]
In the two previous blogs in this series – about a recent biometric research training week at the iMotions Academy in Copenhagen – I have covered the theory behind the different sensors and data being recorded, and also the practicalities of designing and running a study. In this blog I would like to run through […]
In a previous blog, I discussed my recent experiences of the iMotions Academy training over in Copenhagen. Specifically, I ran through the more theoretical aspects of biometrics research, such as the different sensors available and the types of data they record. Read it here. While the first half of the week was more theoretical, in […]
Biometrics has certainly been a hot topic here at Coast of late. With the acquisition of our lab equipment, the UX team have been extremely excited about the prospects of digging deeper with our user research and accessing an additional level of data to quantify engagement and emotional responses. As part of our commitment to […]
In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]
Winter is coming. Well actually it’s here now, but I didn’t want to miss the chance to feature the massively overused Game of Thrones reference. I digress. We’re drawing ever closer to Christmas – and this year, even my Nan has felt confident enough to order her own Christmas shopping on Amazon, rather than making […]
As Business Development Manager at a Digital Marketing Agency delivering UX Design & Build Projects (as well as Strategic Digital Marketing Campaigns), I’m acutely aware that I’m often the first interaction with our clients. And, as we all know, first impressions count – a heavy burden indeed with almost 50 mouths to feed back in […]
I was lucky enough to attend UX London 2018 a couple of weeks ago for day two, and as always Clearleft put on a great conference. During the day two talks in particular stood out for me. The first was Kerry Bodine’s “From UX to CX to Service Design” and the second was Amber Case’s […]
