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Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]
In this part of our mini-series on clickbait, we look at how the success of clickbait has influenced the kinds of content we now see on social media, how we can apply these successes to our own work, and how clickbait is adapting and evolving to compete in the modern social media sphere. If you […]
Made you look. To many users on social media, this is what clickbait has become. A cheap trick that leaves you feeling like you’ve wasted your time. As digital marketers and people who take content seriously, we shouldn’t disregard clickbait. Instead, we should look at why it exists, what it does well and what we […]
Surveys can be a great way to collect a large amount of data very quickly, particularly if you have mailing lists or customer databases at your disposal. They’re also a great way to recruit for telephone interviews for deeper insight. The down side is that if your survey isn’t asking the right questions you might […]
This past week I attended UX London, an event organised and hosted by iconic Brighton agency Clearleft, where the brightest minds in User Experience converge at Trinity Laban in Greenwich for three days of nerdy designer fun. Each day is themed, with talks in the morning and a variety of free workshops in the afternoon. This […]
If your users are no longer interested in what you’re emailing them, then there is a good chance they’ll end up unsubscribing from your mailing list. If you make your unsubscribe process difficult, then you are putting yourself in a position where users may hit the spam button as a quicker and easier way for […]
With a wealth of software, books and articles available, there’s never been a better time to be working in UX. It’s an industry where roles are diverse and the tasks we perform day to day can be varied, which is why it’s important to select the right tools. The tools that we use are important, […]
As Commercial Director here at Coast Digital, I always aim to keep my ear the ground (or should that be the screen?) when it comes to technological development that might influence the industry, and our business, in the future. So it goes without saying that I was hugely excited when Microsoft announced the Hololens last […]
Your users lead busy lives, which often results in short attention spans. Therefore if your landing page doesn’t meet your user’s needs, whilst directing them towards your objective quickly, you may have lost them for good! You can spend a fortune on directing traffic to your website, but if your landing page isn’t achieving its objective, […]
It seems that Google are yet again facing more pressure in Europe this week with concerns over their growing dominance in online markets and the handling of personal data in the wake of the US internet surveillance scandal. In this scenario the German government has been criticising the search giant, claiming their algorithms are in […]
