iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
If the online world has become a shopper’s paradise, it’s also a crowded marketplace in which digital stores jostle for position at the top of Google’s search rankings. It’s not hard to see why the online market is booming. E-commerce companies can make the most of low-cost social marketing, target their sales with easily-obtained customer […]
I can hear the mob down at the other end of the street. “Down with IE6! Death to IE6!” I wish. Calls for the death of IE6 have, in certain circles, been mooted almost since it was first released. That’s because Microsoft’s browser from August 2001 was prone to crashing, it was insecure which made […]
The introduction of the Google Preview add-on in the toolbar in Firefox may be about to transform the world of natural search. In the future, click-throughs on search results may not just be based on position and relevance but on the actual appearance of the related website, now viewable via Google Preview. Currently web users […]
Of all the new features in Photoshop 4, I am most excited about the new Content-Aware Scaling feature. When laying out a website design I tend to spend way too much time sourcing images that will suit the design, and more importantly, the design layout. This is a task that all designers have to contend […]
It’s all very exciting. Your website designer has finished work on your new site, you’ve gone through your final checks and the site has gone live. You realize that all those hours of hard work were worth the effort because your shiny new website is now online, ready for your colleagues, visitors and clients to […]
The ever-growing SEO team at Coast Digital is always keen to tell our readers of recent experiences in developing natural results for our clients. A recent case is a good example of how one business had made the mistake of applying CSS to hide text content off-page on their website. The content wasn’t necessarily put […]
This post has one essential theme for you to take on board…. People use search engines using words. Search engines find and index relevant content using words. Design and develop your website using words not images. Put words at the centre of everything you do when designing and building a website and the signs are […]
1. Remember a sitemap has a dual purpose At Coast Digital we’ve always advocated the use of website sitemaps. As a sitemap.html/.xml file has historically been the best way to inform search engine robots of all – or at least, the most important – web pages on a site. Placing a sitemap link in the […]
As search marketing specialists we regularly come across potential clients who are interested in search engine optimisation (SEO) services. Many of these have already invested heavily in ‘all-singing-all-dancing’ websites, and then as almost an afterthought consider looking into search marketing. As a result we’re often faced with websites that look great but just aren’t search […]
Here are my musings on the relative merits of quantitative versus qualitative research in web development. I hope you’ll find the information of value to your daily work. I’ve conducted various types of research online but it should be clear which method I think adds the most value to our clients’ businesses. If this post […]
