Digital Marketing for eCommerce

In recent years, the need for retail businesses to operate an online store has been pushed to the forefront. In addition, even well-established eCommerce websites have had to push their digital marketing strategies to the next level to ensure they keep ahead of the competition.

Ultimately, your goal is to connect with your target market and sell products. If you need some help to get the most out of your digital marketing efforts, why not see how our team of specialists could help you meet your goals?

We are a full service digital marketing agency who has been working with a host of eCommerce businesses for nearly 20 years to help raise brand awareness and maximise their ROI. Offering a range of services from digital strategy through to web design, and ongoing, long-term digital marketing, we’re a trusted digital partner for many well-known brands.

Web design for eCommerce

Our approach to web design and web development doesn’t just result in good looking websites. It also creates designs that are built to give you the functionality that your business needs, whilst also meeting the needs of your website visitors, following best web design practices and delivering a great customer experience.

When choosing to invest in an online store or improve your current eCommerce site, it’s important to remember what it needs to do at a fundamental level. You need a site that makes a great first impression, but you also need it to work for you, your users and your potential customers.

What’s more, with the addition of our UX specialists and biometrics testing lab, we’re able to help you craft a rich and engaging user experience based on detailed data analysis and user interaction, so you end up with a website you know will work for your customers.

PPC for eCommerce

Pay per click marketing is one of the more popular marketing strategies when it comes to eCommerce stores, as it can immediately start to attract highly relevant visitors to your website, or product pages, helping you to boost sales, increase your conversion rates and generate more leads.

Achieving a profitable campaign can be challenging and time-consuming, requiring you to manage keyword bids and targeting whilst also reducing your overall spending. Our specialists can take that job off your hands, leaving you free to do what you do best and look after the day-to-day running of your business.

Finally, in an environment where brands are fighting for visibility, taking advantage of our Amazon optimisation services can make all the difference. Not only will we be helping your products to rank higher, but we’ll also be helping you secure more sales.

SEO for eCommerce

Search engine optimisation (SEO) is a valuable tool for driving high-quality, relevant organic traffic to your site. Combining skills in SEO and website design, we’re able to keep the user experience at the core of our search engine optimisation techniques. Achieving consistent results over time ensures the long-term security of your positions, as well as value for your marketing spend.

Our team of experts are able to work directly within your chosen CMS, meaning you can rely on them to take ownership of any issues and work to correct them, often without you even needing to be involved.

Email marketing for eCommerce

When you have a great product or service, you’ll want to tell your customers about it. Think of email marketing as the megaphone that lets you do that. eCommerce website marketing is about more than driving new traffic to your site, which is where email marketing comes in.

Rather than driving new customers to your store, email marketing can help to support your sales funnel using strategies like abandoned shopping cart emails, post-purchase support or suggestions and let regular customers know about great deals or sale opportunities.

Content marketing for eCommerce

In the hands of experienced marketers, content can be tailored to engage your target audience at every stage of the user journey. From research to creation, to implementation – we can deliver efficient, effective content marketing for our clients.

Content marketing is important because it’s one of the most versatile tools at a digital marketer’s disposal. Content can be adapted to fit a range of various objectives and audiences. It can also drive visitors on your landing page to follow your call to action and support your conversion rate. What’s more, each piece of content you create can also fuel other marketing channels. It can also help you to connect with potential customers and build an audience for your brand.

How can we help?

To find out more about our experience in helping eCommerce businesses to thrive, why not browse our related case studies? Alternatively, feel free to give us a call on 0845 482 0472 to talk to a friendly member of our team, who will be able to talk through the options that might work best for you.