Programmatic display offers a wealth of opportunity. To utilise display advertising to its full potential, you need to know how to avoid the common pitfalls. In this guide we’ll tell you what to look out for and how we deal with these challenges.
The opportunity presented by digital display advertising is huge – but many brands are either nervous to get involved or don’t feel like they’re getting the most out of their media spend.
There’s risk in display, as there is in any investment, but here at Elixirr Digital we believe that risk is worth the reward.
In this guide, we’ll look at 7 potential pitfalls you should be aware of when approaching programmatic display, and what steps we take to avoid them for our clients. Find out about:
- Ad fraud
- Brand safety
- Viewability
and much more…
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