How eye tracking, GSR, & facial expression analysis can deliver the ultimate UX insight.
For online marketers and traditional marketers alike, research techniques like questionnaires and phone interviews help us better understand the needs and preferences of our target market.
However, to deliver a user experience that’s not just good, but truly exceptional, we must look beyond what people say and take into account how they feel in order to gain superior user insight.
In this guide, we’ll cover:
- What biometrics means
- How to utilise biometric testing for digital marketing
- The advantages of eye tracking, GSR, and facial expression analysis
- How you can benefit from Elixirr Digital’s Biometric UX Lab
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