GUIDE
Have you got a website design project planned? If so, our guide is a must read to ensure success.
GUIDE
Have you got a website design project planned? If so, our guide is a must read to ensure success.
A website design project requires meticulous planning, the commitment of a lot of time and budget. Make sure that you get it right the first time.
The guide will:
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User research provides insight into behaviour and when married with data analysis, provides the whole story.
From such an understanding, a website that meets user requirements and maximises potential ROI is achieved.
A prospect we recently spoke to were redesigning their website for the third time in four years.
On each occasion they had spent a great deal of time investigating CMS technologies and their own requirements, twice resulting in a website that worked well internally but didn’t meet the needs of users. The two previous websites wasted significant amounts of time and money while the organisation fell further and further behind. They are now looking to utilise research to shape user requirements for the next website.
Failure to listen to users during website design can lead to redesigning your website annually, or costly modifications post launch.
Understanding your users’ motivations, requirements and barriers to conversion is vital information for designing effective websites, but its value goes much further in creating delightful user experiences.
Such experiences can also provide:
“In many of our projects we find that the research findings we present resonate well beyond the digital sphere, touching upon and positively impacting the entire business, wider marketing strategy and customer service.”
– David Wharram, CEO, Elixirr Digital
The percentage of your budget to assign to UX activities should be based on the extent of internal buy-in and the level of investment in UX you want to achieve in your business.
Here is an example process including key activities and outputs.
What is biometric testing?
Biometric testing for UX utilises cutting-edge technology to detect and measure physical and emotional reactions to certain visual stimuli – like a website, for example.
Biometrics opens up an entirely new and unique avenue of customer-centric market research. With access to such powerful test and learn techniques, you can benefit from a completely new level of consumer insight.
How does it work?
Our biometric testing equipment here at Elixirr Digital boasts sophisticated, integrated technology consisting of:
Through the combination of eye tracking, GSR, and facial expression analysis, biometric testing can tell you:
“Emotion is the currency of experience, and it’s an absolute necessity when creating great experiences.”
– John Mellor, Adobe’s VP of Strategy, Alliances, and Marketing
The key findings from the research process present quantitative and qualitative insight and form user requirements for the website.
Information architecture such as navigation and sitemap are based on user requirements to form structure. Wireframes or a functioning prototype are then designed as blueprints for future user testing.
A key advantage of the UX approach is the ability to test and implement an iterative cycle of development. Testing can be carried out in multiple ways but fundamentally it should be carried out often with regular feedback loops.
Personas present the goals, motivations and fears of the audience as a reference point to ensure all design and marketing activity is tied back to the user.
