In the first part of our three-part series of guides to video marketing, we gave you an introduction to the world of video marketing and went some way to explaining why it is now a crucial element in the marketing mix. In this guide, we go a stage further and explain the steps you need to take so that you can create your own successful video marketing strategy.
In this guide, you’ll discover:
- How to define your video marketing goals
- Why some video types are more suitable than others
- How to optimise videos and measure their performance
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