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Guide

Social Listening

Discover how to find out what people are saying about your brand on social media.

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On average, people spend 3 hours per day on social networks, with 54% of social media users researching products and services on their preferred platform. So, what are people saying about your brand?

Social listening allows you to determine your brand’s position on social media, while providing valuable insight to help you enhance the perception of your brand.

Targeted social listening allows you to identify:

  • Conversations around your brand, products, or services across multiple platforms
  • Key topics that are relevant to your sector
  • Current events that may impact your brand

In this free guide, find out:

  • Why social listening is vital for your brand
  • How to plan your social listening strategy
  • How to analyse data gleaned from social listening
  • How to better align with your core audiences

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