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Audience profiling is the process of gathering and analysing data about your target audiences to create detailed customer profiles. These profiles help you understand the demographics, behaviours, and preferences of your audience, enabling more effective and personalised consultancy and marketing strategies.
Audience profiling is crucial because it allows you to tailor your marketing efforts to the specific needs and interests of your target audience. By understanding your audience, you can create more engaging content, improve customer experiences, and ultimately drive better business results.
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