FAQs
None of the data we gather can be traced back to a single individual, meaning all participants are fully anonymous when data analysis takes place. That way, you can be sure that the information we present to you is unbiased.
Our biometrics usability testing is designed to be inclusive. We work with diverse user groups to ensure that the data we gather reflects a wide range of experiences. This approach helps us provide insights that are relevant and applicable to your entire user base.
Absolutely. Biometric technology provides a level of insight that traditional user testing simply cannot match. By understanding unconscious emotional and physiological responses, you can make more informed decisions that directly impact conversion rate and overall user experience.
Galvanic skin response (GSR) measures perspiration levels to reflect the intensity of emotional arousal. GSR is effectively an evaluation tool that allows us to identify subconscious reactions to what’s being viewed.
Eye-tracking technology and eye-tracking devices measure eye movement and visual attention. Eye tracking identifies the point of gaze (i.e. what’s being looked at).
The eye tracker also measures what is being ignored and how the pupil reacts to different stimuli. Advanced eye-tracking equipment allows us to study optical reactions in real time.
The integrated facial analysis software identifies the main feature points of a face (eyes, mouth etc.) and then evaluates facial movements like smiles, brow furrows and eye closure in order to identify emotion. This advanced software can identify 7 different emotions:
- Joy
- Anger
- Surprise
- Fear
- Contempt
- Sadness
- Disgust
Contact us
Reach out to discover how we can help drive your success.
Who we are
Explore how our culture and expertise fuel digital innovation.