Search Engine Optimisation (SEO) involves optimising a website’s rank and visibility within search engine result pages through technical and on-page optimisations. Key elements include:

1. Crawlability – Ensuring search engines can access and index your website.
2. Keywords – Identifying keywords you should rank for.
3. Content – Creating and optimising your content to make sure it’s relevant and engaging.
4. Usability – Making sure your site loads quickly, while also having a good user experience.
5. Titles and Descriptions – Optimising your titles and descriptions to entice clicks from the search engine results page.

Organic traffic equates to approximately 50% of the traffic on your website. By focusing on SEO, you can achieve higher levels of engagement with your audience.

What’s more, it can help bolster a strategy that is already in place and can also be used as the foundation of an entirely new digital strategy.

The more high-quality, relevant and high-authority content you add to your site, the better. Blog articles help customers to know that you really understand your business and create trust. They also help Google to understand your site better by creating a wider “net” of related keywords and phrases. Finally, blog posts can be shared across social media channels and help to drive more people to your site.

Whether you’ve tried to implement SEO yourself or hired a freelancer or agency to do your SEO for you, the reasons that an SEO strategy isn’t working are usually the same.

Common issues include:

• The website is too slow.
• The web pages are poorly optimised.
• The keywords that you’re optimising for aren’t relevant to the search intent of your audience
• You have an ineffective link profile
• The efforts aren’t being given the resources they need to flourish.

If you’re not seeing the results that you would like, the solution is often very simple and can be addressed with a thorough and robust SEO strategy.