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Category: Accessibility
- How Law Firms Can Provide Value to Customers Among Increasing Rates
- A Journey in AI Video Creation
- How Digital Copywriters Can Prepare For The European Accessibility Act
- Accessibility Matters: Optimising Your Website For Screen Readers
- Unlocking Equal Access: The Importance of Web Accessibility in Digital Marketing
- Inaccessible Websites: A Digital Divide We Can’t Ignore
Category: Affiliate Marketing
- Affiliate Huddle London 2018 #AH18
- 5 Reasons NOT to Terminate Inactive Affiliates – Coast TV
- How to incentivise your affiliates and encourage them to promote you
- An affiliate network monopoly would spell bad news for the little guys
- What is the ‘deal’ with discount code affiliates?
- New Yahoo! PPC gambling guidelines
- Latest advice about advertising gambling on AdWords
- The affect of Google’s trademark change
- Choosing an affiliate network
- Top 10 tips for a successful affiliate marketing campaign
- Budgeting for digital
Category: AI
- How to Spot AI-Generated Content: A Guide for the Discerning Searcher
- How to Make the Most of Google’s Search Generative Experience
- When AI Gets it Wrong: 4 Infamous Marketing Mishaps that Expose Tech’s Limitations
- From Troves of Decentralised Data to Actionable Insights: The Role of Data Engineering in AI Development
- Understanding the Opportunities and Implications of AI in Digital Marketing
- Why I lied to you all and would do it again…
- Google’s AI-Generated Content Update & What It Means For Digital Copywriters
- AI AI AI: Another day, another language model. Enter Bing.
- The Ultimate AI Showdown: OpenAI’s ChatGPT Vs. Google’s Bard
Category: Analytics
- The Cookie is Crumbling: Google Chrome Begins to Phase Out Third-Party Cookies
- Analytics & Google Ads Conversions: Which is Right For You?
- Breaking Down the GA4 Quota Limit Issue: What You Need to Know
- GA4: Lessons learned so far
- Italy Becomes the Latest Country to Ban Google Analytics
- Google Set to Retire Universal Analytics in 2023
- Why You Should Stop Importing Goals From Google Analytics Into Google Ads
- Vanity Metrics: Has Your Digital Marketing Fallen Foul?
- The New Google Tag Manager Preview Mode brought to you by Tag Assistant
- Google Analytics 4. What is it and what does it mean?
- Free Tools To Help Optimise Your Ecommerce Activity
- 7 Google Analytics Tools You Must Have in 2018
- Customising Your Google Analytics Profile – 5 Actionable Data Tips for Every Installation
- Google Analytics New Home View – What’s Changed?
- 10 Reasons Why Google Optimise is My Favourite Split Testing Tool
- What’s new in Google Analytics?
- Reporting for Success – This Week at Friday Knowledge Share
- A Guide to Filtering Spammy Data from Google Analytics
- Tracking Your Issues & Success with Google Analytics
- How to Monitor Your Website for Hacking with Google Analytics & Alerts
- Howdy Partner! We’re Google Accredited
- CIM Bootcamp – What Can Analytics Do For Me?
- A Quick Guide to Google Analytics Attribution Modelling
- What’s New in Digital Marketing?
- 5 reasons why Google Tag Manager is great news for agencies and clients
- Analytics Premium – So what are Google really up to?
- New Google Analytics
- Online Marketing Metrics: Landing Page Bounce Rate – Friend or Foe?
- Unleash the Power of Google Analytics: Bringing it all together
- Unleash the Power of Google Analytics (10): Troubleshooting Analytics
- Elixirr Digital Blog Unleash the Power of Google Analytics (9): Advanced Segmentation
- Unleash the Power of Google Analytics (8): Some Filter Examples
- Unleash the Power of Google Analytics (7): Advanced Setup Process & Filters
- Unleash the Power of Google Analytics (6): 404 Tracking
- Unleash the Power of Google Analytics (5): Dashboards and Automatic Reporting
- Unleash the Power of Google Analytics (4): Tracking External Sources & Tagging URLS
- Unleash the Power of Google Analytics (3): Event Tracking
- Unleash the Power of Google Analytics (2): Goals & Funnel Visualisation
- Unleash the Power of Google Analytics (1): Basic setup and account access
- Google Analytics Intelligence: a review and suggested improvements
- Tracking 404’s/file not found errors in Google Analytics
Category: B2B
- Digital Marketing for Lead Generation in High Value or High Touch Sales
- The Big Secret to B2B Copywriting & Content Marketing
- 5 Ways Successful B2B Lead Nurturing is a lot like Dating
- Generating Quality Leads in Niche B2B Markets
- 10 B2B Marketing Resolutions for 2012
- Is Facebook really a valid B2B marketing channel?
- Digital commands a bigger slice of the B2B pie!
- Conversion Rate Optimisation for B2B Lead Generation Websites
- B2B digital marketing – The evolution of content and getting buy-in
- B2B Barometer: Revealing Health & Trends in the B2B Marketing Industry
Category: Biometrics
- Original Research: Biometrics Analysis – Measuring Emotion During a Euros Match
- Improve your UX design by tracking your users’ eye movements
- Biometrics: The emotional rollercoaster of being an England fan
- What is Neuromarketing & Why Does it Matter?
- Biometrics – The Myths & Misconceptions Around Eye Tracking, Facial Recognition and Galvanic Skin Response
- Running an Example Biometric Research Study at the iMotions Academy – Part 3
- Learning the practicalities of Biometrics at the iMotions Academy – Part 2
- Understanding Biometric Research at the iMotions Academy – Part 1
Category: Branding
- The McRib is Back: A Masterclass in Brand Marketing
- The Power of Branding: Why Apple’s AI Shortcomings Won’t Matter
Category: Content Marketing
- How to Avoid Christmas Clichés & Craft Standout Seasonal Campaign Copy
- Mastering Copywriting in a Bite-Sized World
- The Death of Relevance: Content Shock, the Evolution of Search, and the Human Touch in Content Creation
- The state of content – a 2023 retrospective and predictions for 2024
- The Crucial Role of Content Calendars in Digital Marketing
- How to Harness the Power of Emotional Connection in Digital Marketing
- P.T. Barnum & The Power of Words: A Classic Copywriting Case Study
- The Origins, Evolution, and Future of Content Marketing
- How to Plan and Create Top Ads with TikTok’s Creative Center
- Copywriter Confessions: 10 Copywriting Tools to Make Your Job Easier
- Content Writing Vs Copywriting: Is there really a difference?
- The Building Blocks of Content Strategy
- Real Talk: Is Corporate Jargon Bad For Business?
- Digital Marketing 101: How to write a blog post
- How to use YouTube as a marketing tool: The basics
- Omnipresence in Marketing: What is it and Why Should You be Using it?
- Meet the Team – Natalie Charles
- Meet the Team – Tom Pretty
- Digital PR – The Strategic Approach to Link Building
- What Skills Do You Need to Become a Digital Copywriter?
- How Content Marketing & SEO Work in Unison
- Using emojis in digital marketing copy: the dos & don’ts
- Content Marketing and the Future of Voice Search
- Measuring the Impact of Your Content Marketing Strategy
- How Keywords Can Inform Your Digital Marketing Strategy and Beyond
- How to Get the Most Out of Microsoft Office for Your Copywriting
- 5 Things Don Draper Taught Me About Copywriting
- How to Create Powerful Copy that Converts!
- 7 Reasons Online Reviews are Essential for Your Brand
- Why Content Marketing is the GDPR Silver Bullet
- Why Blogging is an Important Part of Your Content Marketing Strategy
- 7 Tips for Better SEO Content
- How User Research Can Inform Content Strategy
- Why Content is a Web Development Hurdle and How to Stop it Hampering Your Project
- Identifying Content Gaps – How to Know What Content to Create
- 3 Best Practice Tips to Make Your Content Reader Friendly
- My Thoughts on BrightonSEO September 2016
- What You Should & Shouldn’t Learn From Clickbait – Content Marketing & Clickbait: Part 3
- How Has Clickbait Changed Content? – Content Marketing & Clickbait: Part 2
- Clickbait as a Case Study – Content Marketing & Clickbait: Part 1
- 5 Ways to Leverage Pokemon GO to Enhance Your Digital Marketing
- How to Create More Top Quality Blog Content
- 9 Viral Marketing Rules All Digital Marketers Need to Know
- Brick Bowl – Riffing on the Super Bowl Advertising Phenomenon
- 5 Tips for Writing Sparkling Copy for Your Business
- What Makes a Great Landing Page? – Coast TV
- Why Content Plans Are Essential
- Matching Content with Buying Stage – Coast TV
- Content Marketing – Turning Theory into Practice
- How to Generate Killer Content Ideas – Coast TV
- What Makes a Great Blog Post? – Coast TV
- Content Marketing & Strategy – Content Roundtable
- 4 Tips to Improve Your Exhibition Success with Digital Marketing
- Content Marketing Show 2012 – My thoughts
- 4 tips for effective content marketing
- Google introduces new meta news keyword tag
- Coast Talk Content Marketing at Funnel and the B2B marketing conference 2011
- The 4 Ws of Content Marketing. Part 1: Why?
- Developing a B2B Content Strategy: The 4 Ws of Content Marketing
- Usability: How to write to be found
- 10 key reasons to introduce a corporate blog
- Ten golden rules of blogging
Category: CRO
- Conversion Rate Optimisation – How to build a culture of experimentation
- How do I Increase my E-Commerce Conversion Rate?
- 5 CRO Tips to Improve Your Lead Generation
- 5 Ways CRO Can Improve Your E-commerce Performance
- 11 Essential UX Tools You Can’t Live Without
- Find Hidden Value in Your Website with CRO
- Conversion Rate Optimisation – No.1 Priority for Marketers in 2013
- The Growing Importance of Conversion Rate Optimisation
Category: Digital Marketing
- What Every Marketer Needs to Know About Black Friday Psychology
- Understanding the Digital Customer Journey: From Awareness to Conversion
- Emojis on Social Media: Fun or Done?
- Retailers Set For a “Challenging” 2024: Overcome The Obstacles With Digital Marketing
- The European Accessibility Act: What You Need To Know
- Beyond the Screen: Mental Health Tactics for the Always-On Marketer
- Act Now: Implement Google Consent Mode V2 or Risk Losing Key Google Ads Features
- What Being a Musician Taught Me About Marketing
- The Art of Facebook Advertising: Effective Audience Targeting Strategies
- Targeting Made Easy: The Ultimate Guide to Audience Targeting in DV360
- Unlocking Social Media SEO: 10 Proven Strategies for Maximum Visibility
- Behind the Scenes at Elixirr’s Indaba: A Journey of Team Building, Business Insights and a Bloomin’ Good Time!
- Unlocking the Secrets to Exceptional Customer Onboarding Through UX Research and Design
- Whatever happened to the metaverse?
- Digital Transformation: What is it and should we be doing it?
- 3 Mildly Annoying Real-Life Experiences & What They Can Teach Us About Digital Marketing
- Mastering Paid Social Media Ads: 5 Quick Tips for Engaging Ad Copy
- The Digital Ecosystem: Understanding Your Digital Estate & How to Maximise it
- Grasping The SEO Pillars – A Useful Analogy
- Localisation of Design: A Disruptive Growth Strategy with Frugal Innovations
- How To Power Up Your Presentations: A PowerPoint 101
- Meet the Team: Aaron Khadbai
- Love at First Swipe: The Surprising Similarities between Online Dating and The Marketing Lifecycle
- Meet the Team: Amy Shaw
- To Tender or Not to Tender: Should I Use a Tender Process To Select a Digital Agency?
- Unlocking New Insights: Meta’s Game-Changing Approach To Campaign Measurements
- Ready to Become TikTok Famous? TikTok Trends to Watch in 2023
- 5 Tips to Help Your Business Thrive Online This Year
- DE{CODE} Virtual Conference: Unlocking the Power of WordPress
- Become a TikTok Sensation: 6 Top Tips to Help Your Business Go Viral
- 7 Top Tips to Turn Abandoned Baskets into Sales
- How to Target Decision Makers on Meta: Your Simple, Straightforward Guide
- Question of the Day: Why Should You Optimise your Content for People Also Ask?
- Everything You Need to Know About Scaling Your Lookalike Audiences
- Campaign To-Do List: How to Run a Successful PPC Campaign
- HTML5 Banner Ads: Creating the Ideal Concept for Your Business
- Meet the Team: Dan Cook
- Closed Loop Digital Marketing – How Lead Data Makes for Better Decisions
- A Human-Centric Experience: What Is It and Why Is It Important?
- 5 Free Applications That Will Revolutionise Your Digital Marketing
- A Wrexham FC Case Study: How A Strong Digital Marketing Strategy Can Impact A Campaign
- Technical SEO Basics: Redirect Chains & Loops
- Facebook Learning Phase: The Key to Successful Facebook Advertising
- Technical SEO Basics: 404 Errors
- A Simple Guide to Anchor Text Optimisation
- Multisensory UX Design: Taking UX Beyond the Realm of Functionality
- How to Utilise Spotify for Black Friday & Christmas Shopping
- To Pin or Not to Pin: Advertising on Pinterest
- Technical SEO Basics: Mixed Content
- Paid Marketing: How to Jump the Hurdles & Maximise Your Campaign Results
- 9 Ways to Increase Conversions Without Increasing Your Marketing Spend
- Why Businesses Should Make User Experience a Priority
- Keyword Intent: Could You Attract Better Traffic?
- How WebP Images Can Make Your Website Faster & More Accessible
- Push and Pull Marketing Strategies & How They Translate to Digital Marketing
- Brighton SEO – The Fashion Week of Search Marketing
- Digital Marketing 2021: A Social Landscape Retrospective
- Site Speed: Not Just for SEO
- SEO over the Christmas period
- Meet the Team: Bhavesh Barve
- What should a business consider when launching a global website?
- Can organic traffic return after the pandemic?
- Useful Apps, Utilities & Tips for Designers: Part 2
- Good as Gold: The Power of Colour & How it Can Positively Impact Your Brand
- Apple Mail Privacy Protection Is Here – What This Means for Email Marketers
- Why We’re Fans of Hybrid Working
- Bot Vs Being: Is AI The Future Of Copywriting? (The Bot)
- Bot Vs Being: Is AI The Future Of Copywriting? (The Being)
- Is a Degree in Digital Marketing Worth Your Time and Money?
Category: Digital Strategy
- Why Businesses Need a Digital Strategy: A Roadmap for Growth
- The AIDA Model: Your Ultimate Guide to Powerful Digital Marketing Campaigns
- Digital Marketing Vs Traditional Marketing
- Cookies & Web Privacy: What Does the Future Look Like?
- The Social Landscape of SEO – A Social Listening Case Study
- 3 Types of Digital Marketing Strategy
- 9 User Research Methods & Tools When Creating a New Website
- Ideation – This Week at Friday Knowledge Share
- How to Plan for Digital Marketing
- Digital Strategy – What It Is & Why You Need One
- 3 Embarrassing Digital Marketing Blunders by Big Brands
- How to Build Your Digital Marketing Toolkit – Coast TV
- If Day – A Digital Strategy for a Simulated Invasion
- Get Internal Buy-in for Your Digital Marketing Strategy
- ad:tech London 2009 – ‘think strategy, not just technology’
Category: Digital Sustainability
- Digital Sustainability: Reducing Image Sizes for a Greener Web
- What Is Digital Sustainability?
- Making The Web More Sustainable: The SEO Survey
- Eco-Friendly SEO: How Optimising Websites Can Help Improve Sustainability
Category: Display
- Why StackAdapt Is Our Favoured DSP
- Apple IOS14 and what it means for Facebook Ads
- DCO – Dynamic Content Optimisation and what it means for Display Advertising
- The Custom Video Creation Kit: Facebook
- YouTube Ads & Why You Should Be Using Them
- Programmatic Display x Native Advertising
- Viewability – Why it’s Important for Brands & Agencies
- Amazon – Your Next Digital Marketing Opportunity?
- 7 Important Things You Should Know About Programmatic Display Advertising
- The Critical Role Display Plays In Your Marketing Mix
- The ROI debate – Display Advertising Vs Alternative Online Marketing Techniques
- Digital vs TV advertising: the Elixirr Digital team debates
- Google Adsense starts to integrate DoubleClick technology
Category: Ecommerce
- Why E-commerce Businesses Should Send Customers Birthday Emails
- How Using ‘Add To Cart’ Optimisation In Facebook Ads Can Help To Drive A Better ROAS
- Why You Should Add Live Chat To Your Website
- How to Grow your eCommerce business with WordPress
- Product Reviews – How trustworthy are they?
- The Significance Of Scarcity – This Week at Friday Knowledge Share
- Online shopping booming, just ask my bank manager!
- Amazon – the new Tesco?
- A credit card in your mobile? Why the novelty needs to wear off
- How will the Royal Mail strikes affect online retailers?
- Is Rupert Murdoch planning to launch a search engine?
- 10 successful ways your business can plan for 2010
- Measuring the true value of online marketing
- Perfect SEO for Ecommerce Websites
- Six crucial steps to the perfect eCommerce strategy (part 2)
- Six crucial steps to the perfect eCommerce strategy (part 1)
- eBay – Tools for Success (Part 2)
- eBay – Tools for Success (Part 1)
- The Power of Amazon Feedback
Category: Elixirr Digital TV
- The Importance of UX – Coast TV
- 5 Reasons Why I’m Not Engaging With Your Emails
- How to Use Pay Per Click (PPC) to Raise Brand Awareness
- How to Optimise for Graph Search – Coast TV
- How to Improve the Click-Through Rate of Your Tweets – Coast TV
Category: Email Marketing
- Beyond ROI: Adapting Your Email Strategy For Any Objective
- Embrace the Future of Email Marketing: Preparing for Gmail’s & Yahoo’s New Sending Requirements
- 7 Things to Think About When Switching Your Email Marketing to a New ESP
- Email Marketing: Why You Should Embrace Birthday Emails
- Email Marketing in 2020: How to get the most out of it
- 5 Email Marketing Resolutions for 2019
- 7 Ideas Ecommerce Retailers Can Use To Personalise Email Content
- 7 Ways to Optimise Your Email Unsubscribe Process
- 5 ways to Optimise Your Website to Increase Email Sign Ups
- Email Remarketing – You’re Doing it Right!
- Email Marketing – Stand out in the Inbox
- How to Analyse Email Data to Understand Your Customers’ Behaviour
- How to find the true ROI from your email marketing?
- Email Marketing Tips – Subject Lines
- Email Marketing: eBay – one step ahead
- Email Marketing – Are eBay getting it right?!
- Use email marketing to achieve Christmas cut-through
- Email marketing: how to use click-through data
- When is the best time to send email?
- Why data privacy matters more than ever
- 8 ways to get emails through customers’ spam filters
- Optimisation means more than SEO
- 6 top tips to build a quality list for email marketing
Category: Events
- 3 Things I Learned At Hero Conf London 2019
- What I Learned at BrightonSEO 2019
- It’s Good to Talk [on the phone]
- Changing the Game with Adthena
- Highlights from UX Brighton 2017 – Designing for Complexity (Part 2)
- Highlights from UX Brighton 2017 – Designing for Complexity (Part 1)
- Key Takeaways from BrightonSEO
- Best Presentations from BrightonSEO 2015
- Come & See Coast Digital at TFM&A 2014
- Back to School for Coast Digital at BIMA D-Day 2013
- Coffee, Cake & Coast – Macmillian Coffee Morning
- Measuring Social Media – Finding the Real Value for Your Business
- Search Marketing – It’s All About The Conversions
- My Day at BrightonSEO 2013
- CIM Marketing Excellence Awards – A Night to Remember!
- What we’re up to at Technology for Marketing & Advertising 2013
- TFM&A 2013
- Leisure Industry Week – Proving the value of social media seminar
- Coast Digital place 12th at Wirehive top 100
- Brighton SEO 2012 – Thoughts from the Day
- B2B Marketing launch new event – and we’re part of it!
- Coast Digi’Mo – Facial Fundraising for Movember
- How’s Your FUNNEL? Coast Digital Speaking at FUNNEL Marketing Event
- Tea, Cake & Coast Digital – 1940’s Big Brew Up Supporting SSAFA
- Coast Digital Putting the Kettle on for SSAFA Big Brew Up 2011
- CIM East Bootcamp: Social Media Optimisation
- Brighton SEO 2011: Search Marketing Grows Up!
- Getting Mobile at Colchester Connected
- Coast on the Coast: Birthday Boating on the Solent
- Coast head to the coast and take the Haven’s Hospices golf day by storm!
Category: General
- How to Overcome the Hurdles of Website Migration: An SEO Perspective
- 3 Ways to Recover from a Core Google Update
- Meet the Team: Daniel Awomuti
- Meet the Team: Mitchell Liburd
- Meet The Team: Greg Potter
- Discover All Things Coast Digital!
- Project Management: How to Run a Project Successfully
- Charity Partnership with Disability4Sport – Seeing our efforts in action!
- Supporting Mental Health First Aid in the Workplace
- Meet The Team: Christian Walsh
- iOLAP becomes an Elixirr Company
- Meet The Team: Francesca Bartoli
- Meet the Team: Tom Patel
- Meet the Team: Elizabeth Ogunwomoju
- Meet the Team: Charlotte Markwell
- Meet the Team: Amy Mullin
- We’re Moving!
- The New Digital Services Tax (DST)
- Five ways video conferences trump face to face meetings in a new business environment
- How to Reach Your Audience During the COVID-19 Lockdown and Become Your Industry’s Superstar
- What skills do you need for digital marketing?
- Mentoring Local Student Web Developers
- Why You Should be Using a Digital Marketing Agency
- Things to Consider When Interviewing for an Entry-Level Agency Position
- Is Digital Marketing a Good Career for You?
- Why Digital Marketing Always Wins
- 9 Questions You Should Ask When Choosing a Digital Marketing Agency
- How to Keep Being Creative – 4 Ways to Have More Good Ideas
- The Pitfalls of Communication in the Digital Age
- Social Media Apps and Addiction
- Allow Me to Reintroduce Telesales
- Getting on the Same Page Means Communicating Effectively
- How to Give Good Feedback
- A Day in the Life of a Project Manager
- How B2B Lead Nurturing Is Like Dating – 2017 Tinder and Statistics Edition!
- Understanding Blockchain – What It Is & How It Can Positively Impact Our Economic & Social Environment
- Elizabeth’s Work Experience Week at Coast Digital
- Coast Digital Does The A-Team
- 7 Most Common Client Questions From 2016
- Google Data Studio: The Ultimate 14:36 Minute Report
- Why Brand Perspective Matters – This Week at Friday Knowledge Share
- From Cape Town to Essex
- My Journey from Intern to Executive
- Office Space Undergoes Refurbishment
- Running the Race for Life – Summer 2013
- 2013 Digital Predictions: Digital integration with offline channels
- Experiences as a Coast Digital Intern
- First impressions of digital marketing and social media
- 2013 Digital Predictions: Tablets will revolutionise the web
- 2013 Digital Predictions: Targeted TV advertising
- Visiting the Safe House Project in Kenya – November 2012
- My experiences as a Coast Digital Intern
- Experiences of being a London 2012 Games Maker
- Work experience at Coast Digital
- Syd Syed joins Coast Digital
- New safe house for Kenya’s forgotten Street Children
- Celebrating in Style – The Coast Digital 10th Birthday Bash
- Working with Harambee for Kenya
- Has measurement become too complicated for its own good?
- Why integrated digital services cannot be ignored
- 2012: The Good, The Bad and the Ugly
- Agency Life: let’s get to know each other
- Agency Life: Start as you mean to go on
- Cashing in on Checking In – Quidco and Halfords, Carphone Warehouse & New Look
- If sales is the lifeblood of a business, what does that make marketing?
- I can see the future – Google helping to fix the UK economy?
- Agency Life: Resource Planning
- Radiohead Release New Album 24hrs Early – Innocent Gesture or Clever Marketing Strategy?
- Pushnote; Google Sidewiki without the Flaws?
- We’re Hiring! Front End & Web Developer Jobs at our Colchester office
- Ticketmaster fail
- Frieze Art Fair 2010
- Google Wave Sines Off – Development Ceased
- So, who exactly is using Bing?
- Get more from Google: not just a search engine
- SEO and the Caledonian Mercury: how Scotland’s online paper was (sloppily) built
- Google marks five years of blogging – but what’s coming up next?
- Why should Bono benefit from totalitarian web technology?
- Customer service matters: Orange and the HTC Hero
- Should Google take more responsibility for offensive content?
- Locking Google SafeSearch
- Recovery.org – why doesn’t the UK have an equivalent?
- Google Analytics on the move: iPhone apps review
- Why Foundem.co.uk doesn’t rank in Google.
- Firefox gets human about error messages
- One small step for conversions, one giant leap for revenue
- Microsoft and Yahoo Team up to Fight Google
- My Twitter moan that got a result
- Elixirr Digital makes a splash at the Henley Regatta
- Why isn’t online holiday booking simpler?
- Online, over 60, and out for a bargain
- How clear web design wins customers
- Quintura See and Find – the new search engine
- The Death of Internet Explorer 6
- Online shopping – whose opinion do you trust?
- Elixirr Digital testing new Google AdWords interface
- Integrated digital marketing keeps pizza on the menu
- 2009: the year online & offline become one
- Christmas shopping – why use the high street?
- Brand Obama & the potency of digital marketing
- How to prevent online plagiarism
- Top tips for updating your CMS-driven website
- User generated content guarantees everything but the weather
- How to get more from your CMS website
- How growth in online ad spend is set to continue
- Writing for the web: usability top tips
- Using goals in Google analytics
- What is the value of becoming a GAP?
- World domination? Google increase grasp on the search market
- Citizen journalism: news that spreads like wildfire
- New York Times to push SEO
- Digital technology applied to real-life search
- The Yellow Pages – a big yellow dinosaur?
- Google introduces video ads to YouTube
- The internet backlash
Category: IT Services
- Database Versioning with Git
- How to manage Apache Iceberg Tables using AWS resources
- AWS CodePipeline With Cross-Account CodeCommit Source
- AWS Redshift Data Sharing – Setup and Key Use Cases
- Resize of EBS Volume – Use Case Comparison for Root and Data Volume
- How to avoid hidden Amazon Glacier charges
- MicroStrategy Event Driven Dashboard Caching
- MicroStrategy & LDAP authentication
- Netezza Zone Maps and Data Model considerations
Category: Meet The Team
- Meet the Team: Simna Nahas
- Meet the Team: Bronwyn Bowles
- Meet the Team: Bob Powell
- Meet The Team – Jamie Potter
- Meet The Team – Billy & Ross
- Have You Met…James?
- Meet the Team – Sadie Playle
- Meet the Team – James Carr
Category: Mobile
- Google’s Search Index To Go Mobile First – This Week at Friday Knowledge Share
- Mobilegeddon – Is it as Big a Deal as the Name Suggests?
- The increasing relevance of mobile
- Things to think about when planning a B2B mobile website
- M-commerce – ready or not?
Category: Online PR
- Threatin – The Ultimate Cautionary Tale for Unethical Marketing
- Take Control of Your Online Reputation
- SEO and social media: everyone’s an expert
- Google Caffeine update – let’s dance
- The smart way to use viral marketing: Pork & Beans
- Government engages silver surfers with social network
- Social networking: the new national pastime?
Category: PPC
- How to Optimise Your Search Campaigns
- How to Achieve Big Results Using Micro Conversions
- How To Prepare For The Removal Of Google’s ETAs
- Common PPC Mistakes That Could Be Affecting Your Google Ads Campaigns
- The Phasing Out of Broad Match Modified (BMM) Keywords
- How to Avoid Paying the Google Ads “Stupidity” Tax
- Google Grants Extension Allows Charity to Reach The Vulnerable
- Should You Bother Using Bing Ads For PPC?
- The Rise of Automation and Smart Campaigns in PPC Advertising
- To brand or not to brand? 5 reasons why you should be bidding on PPC brand terms
- Everything you need to know about Google Shopping
- Five of the Best New Google Ads Features Introduced in 2018
- My Top 5 Changes in the New Google Ads Interface
- Key Takeaways from Google’s Marketing Innovations Keynote
- How Non-Profits Can Stay Compliant With Google’s Latest Ad Grants Program Updates
- Key Takeaways From Google’s Marketing Next Event 2017
- Google Adwords Alpha – The New Experience
- The Beginning Of The End For Google Grantspro? What You Need To Know
- Expanded Text Ads – Does Size Matter?
- Google Removes All Right Hand Column Ads – Our Thoughts
- What Google Android Wear & Wearables Could Mean for Search
- 5 Reasons Your PPC Ads Are Not Showing
- Is this the Holy Grail for Lead Generation PPC Campaigns?
- Top 7 landing page faux pas
- 4 tips to improve the quality of leads from PPC
- Does having a Nexus 7 mean Google ‘owns’ me? And what are the wider implications for search personalisation?
- Google releases new version of AdWords Editor, bigger and larger banner ad formats
- Search: 10 most significant changes of the past 18 months
- The Search Industry; Responsibility, Recruitment and how First Impressions DO Count
- Google rolling out longer AdWords Ad headlines
- Google – Cutting Piracy Terms From Instant Search
- Google’s Realtime Search – What does it really mean for AdWords Advertisers?
- Which data is more accurate? Google Insights for Search or Google Adwords keyword tool
- Accuracy of the data from Google Insights for search
- Google home page: we’re not bored, let’s fade away
- Digital marketing: one size won’t fit all
- Badder Bing. Is Microsoft’s UK search any good?
- Search engine vanity: out-and-out egotism or a valid online marketing strategy?
- Google Sidewiki: great idea, but what about the spammers?
- Google Adwords trademark policies – what UK brand owners should expect
- The lowdown on the Adwords spider bot
- Feedback on the new Google Adwords interface
- TFM&A ’09: Digital marketing is very much alive and kicking
- Google’s AdWords PPC campaign targets broad online marketing terms
- Google release search-based keyword tool
- Google AdWords gives green light for gambling websites
- New Google AdWords recommended budget tool
- Google and Yahoo strike ad deal
- Google Merchant Search – pushing out comparison sites?
- 6 Google quality score misconceptions
- Google website optimiser: manage PPC effectively
- Adwords account details phishing scam warning
- Google’s search within search. A wolf in sheep’s clothing?
- Top tips for effective landing pages
- How to retain Google history in AdWords Editor
- Link building & PPC rap: the Poetic Prophet
- How to build Quality Score in AdWords
- Google launches gadget ads
- UK SEO spend set to surpass PPC this year
- Industry best practice for search marketing
Category: Privacy
- Tech Giants Are Still Actively Ignoring User’s Privacy Rights
- Securing Your Website is Easier than You Think
- What Is Hacking In The Digital Age?
- How the Wall of Entropy at CloudFlare is Protecting Our Data
- GDPR, Brexit and How You Can Avoid a Big Fine (Infographic)
- How Vulnerable Are We to Phishing? Our Sysadmin Wanted to Find Out
- General Data Protection Regulation – What Does It Mean For Digital Marketers?
- How To Prevent Your Website Being Hacked
- Why Google Should Reveal Their Algorithm: Arguments For & Against
- EU ePrivacy Directive – what it means for you
- Perspective on the ICO Regulations and Privacy
- A Personal Take on Google’s Single Privacy Policy
- ICO Cookie Regulations Update: T-Minus 5 Months
- Privacy vs the right to know – how far is too far?
Category: Research Study
Category: Search Marketing
- Semantic SEO: What you need to know and why you should be using it
- SEO Throwback: Revisiting Black Hat SEO Techniques
- Important SEO Updates That Will Impact Your 2022 Strategy
- Common Questions – Core Web Vitals
- Core Web Vitals for WordPress – Part 4: Cumulative Layout Shift
- How to Get More Google Reviews
- Core Web Vitals for WordPress – Part 3: Javascript and CSS
- Core Web Vitals Tips for WordPress – Part 2: Preloading Key Requests
- Core Web Vitals Tips for WordPress – Part 1: Images
- Local SEO Keyword Research
- Coast’s Quality Q4
- Redirect mapping for a site migration
- Google’s Core Web Vitals – What do you need to know?
- The Importance of Search Intent
- 5 Key Meta Tags to use for SEO
- Digital Marketing Questions: Who uses Bing?
- Search Click Through Rates: The Power of Meta Descriptions
- How to Reply to Google Reviews
- How to build high quality Internal Links
- 9 Easy Elements for your On-Page SEO
- 7 Steps to Local Search Engine Optimisation
- Site Speed – The New Google Search Console Tool
- SEO Scoop: Google Introduces BERT To Rankings
- BrightonSEO September Recap
- Voice Search: Is it the Future Of SEO?
- SEO Scoop: March 2019 Updates
- How to set up and optimise your Google My Business listing
- Optimising your Content for Voice Search – 3 Quick Tips
- 5 Things I Miss About Old School SEO
- SEO Scoop: Erratic Google ranking fluctuations detected
- Web Accessibility & SEO – Breaking Down the Barriers
- 7 Link Building Strategies that Add Value to Your Website
- What is SEO now?
- 5 Evergreen SEO Tips That Have Stood the Test of Time
- The Types of SEO Link Building for Your Website
- Google Penguin Update 4.0 is Real-time
- Why Local Listing Citations & Accuracy are Essential for Search Marketing
- When You Can’t Rich Snippet, Use Google’s Data Highlighter
- Find Out Why Google’s Local Map Pack Is Under Attack
- Why Screaming Frog is Awesome for Marketing & Webmasters
- Link Building – Don’t Hate The Player, Hate The Game
- Google’s Link Disavow Tool – Handle with care
- How to check your title tags won’t get cut off in Google SERPs
- Organic Search 2012: The Story So Far
- Google’s Venice Update & Location Specific Results; The Big Questions
- The impact of social media on SEO
- How Effective is Social Media for SEO – Is it all about the Rankings?
- Link Building Strategies for Today’s SEO
- Link Building London and a tale of mis-representation.
- Could this change to the Google algorithm give big brands a leg-up, or does Google have another agenda?
- SEO: five developments we can expect to see in 2010
- SEO for Bing: Microsoft’s ‘decision engine’
- Introducing Google Social Search
- Why SEO is about more than just controversy
- SEO: content is the key to success
- On-page optimisation in the offline world
- Big brand rankings improved by Google’s ‘Vince’: Update
- SEO: why content must be readable, not just findable
- Where SEO writing fails
- ROI: turning three letters into big figures
- Top 5 SEO Plugins for WordPress
- Top 10 SEO Errors
- Gocompare penalised or a Linkbait Conspiracy?
- The evolving language of online
- Design to impact on search engine clicks?
- Using Google Analytics to measure SEO campaign performance
- Top 5 SEO tips for 2009
- Media integration – do you oohgle?
- How to optimise your Google Base feed
- Google AdWords gambling update – 8 January 2009
- SearchWiki & the future of SEO
- New development: Google SearchWiki
- More reasons to love Google Webmaster Tools
- Google: RSS search results on the way
- Celebrate Google’s 10th birthday!
- SEO: common link building questions
- Chrome: Google enters browser market with a bang
- The implications of Google Suggest
- Google introduce new 404 feature in Webmaster Tools
- Testing the accuracy of Google Insights data
- How insightful is the Google Insights data?
- 5 top tips to help evaluate your SEO service
- Google trademark changes: the latest
- Black hat link building network UNCOVERED
- Google trademark decision: 1 month on
- The Google peek-a-boo effect
- How to choose the right agency for SEO
- How to benefit from changes to Google trademarking
- Top 5 basic SEO tips
- 3 ways to give your link building some oomph
- Microsoft offering SEO services
- Hidden text within CSS – Don’t try to fool Google!
- Words are the key to a high position in search
- Image alt text in search engine optimisation
- Google and the mystery of international SEO
- 4 ways to get more from your website sitemap
- Search privacy tool from Ask
- I want the SEO truth! You can’t handle the SEO truth!
- Choosing an SEO agency
- e-commerce and SEO: planning pays off
- MSN fights back with a vastly updated Live Search
- Google introduces social bookmarking
- Ask.com leading the way in Web 2.0 search results?
- Facebook make profiles public
- SEO guarantees and what to trust
- Google to drop PageRank from toolbar?
- BBC takes up social bookmarking
- Choose the right hat for SEO – white, black or grey?
Category: SEO
- What is Customer Segmentation & How Can it Benefit SEO?
- Supercharging SEO with Perplexity AI’s Social Insights
- Mastering Interaction to Next Paint: The New Core Web Vitals Metric
- TikTok isn’t a search engine… or is it?
- Are E-E-A-T and Core Web Vitals ranking factors? Here’s why it doesn’t matter…
- Google Core Web Vitals Update: Introducing INP
- How to Submit a Sitemap to Google: A Beginner’s Guide
- Spotlight on Search: Yandex’s Ranking Factors Revealed in Code Leak
- Technical SEO Basics: Sitemap Errors
- Core Web Vitals – Everything You Need to Know About Google’s Update
- Why is NAP important for SEO?
- Category: International SEO
Category: Social Media
- How to Leverage Pinterest’s Halloween Trends Across Social Media for Digital Marketing Success
- Social Media Roundup: Incredible Features That Supercharge Your Campaigns
- Unveiling the TikTok Trends of 2024
- Unveiling the Power of TikTok Advertising: Your Comprehensive Guide
- TikTok vs. Google: The New Search Revolution
- The Power of TikTok Ads
- We’re Finalists at the 2022 UK Paid Media Awards!
- Paid vs Organic Social Media
- Dynamic ads for 94% increase in CTR: a case study
- How to keep your customers engaged during lockdown
- What are the benefits of social media for business?
- What is Social Media Marketing?
- Instagram rolls out new local business profile pages for users
- 5 Steps to Avoid Negative Social Media Automation
- How to: Instagram Stories – 5 Tips for Success
- How to Add Twitter Cards To Your Website
- UK Schools add Social Media to the Curriculum
- Why are my YouTube views stuck at 301?
- How to build targeted Twitter followers
- Twitter: A B2B Best Practice Guide
- Social Media: The Value of Finding Your Own Best Practice
- Google Plus for Business; Here at last
- Friday Knowledge Share: Social Networks – What’s New?
- The ROI of Social Media is Your Business Will Still Exist in 5 Years
- Google Plus for Business; what you need to know
- Scouting for Girls – This Ain’t A Twitter Feed
- Transforming social media buzz into mainstream marketing
- Social media tactics for business
- How to plan a social media campaign
- Why Twitter is gaining on the blog as the top social media channel for business
- Google Buzz gets us all waving
- Should search engines be nervous about social networks?
- Pregnant Pause on Twitter: Minogue, Perry, Katona, Tequila et al
- Top tips for successful and popular blog writing
- The Twitter Times: online format of the future?
- Just how much influence does social media give the people?
- Jan Moir: how the Twitter backlash started
- Social networking: how social should we really be?
- Twitter: ‘Pointless babble’ is the whole point
- Is racism acceptable on Facebook applications?
- Tweeting for brand protection and customer service
- Twitter leads as social networks enter the search game
- When Twitter becomes good business
- Status updates spark communications on social networks
- iPhone applications & the marketing of reality TV
- Facebook as a tool for recruitment?
- Two sides to every story
- The battle of the social networks
- Top tips for media buying on social websites
- UK advertisers pull out of Facebook
- Category: Facebook
  - How to Harness the Power of Facebook’s Video Recommendation Algorithm
  - Maximising ROI: The Critical Role of A/B Testing in Facebook Advertising
  - Why you Should Be Using Facebook Catalogue Sales Ads
  - Improving Lead Quality Using on-Facebook Lead Generation Format
  - Should I be investing in Facebook Ads right now?
  - Marketing on Facebook in the 2019 Festive Season
  - How Facebook Pixel Tracking Works
  - Introducing Flicks, the New Unit of Time from Facebook
  - Using Facebook Advertising to Market to Mobile – Understanding Your Options
  - Facebook Canvas – This Week at Friday Knowledge Share
  - Who Will Win the Search Engine Battle… Google or Facebook?
  - Using Third Party Tools Decreases Facebook User Engagement
  - Facebook changes – how the social network just became more social…
  - Facebook privacy changes – how to protect your privacy
- Category: Instagram
  - Instagram’s Latest Updates & What They Mean for Businesses
- Category: LinkedIn
  - 5 Ways to Spot High-Growth SMEs and Target Them Effectively on LinkedIn
  - Become a LinkedIn Advertising Master with Insights from the Experts
  - How Predictive Audiences Are Transforming B2B Targeting on LinkedIn
  - See How LinkedIn Sales Navigator’s Can Enhance Your Advertising Strategies
  - How to Build Your Organic Page Presence on LinkedIn
- Category: TikTok
Category: Technology
- Why you should choose WordPress as the primary or secondary CMS for your business
- The Netflix Media Database – Marketing Just for You
- Apple Announces Web Browsing on Apple Watch – A New Challenge for Developers?
- The Rise of Virtual Assistants
- The AI First World is Coming
- The History of the World Wide Web – This Week at Friday Knowledge Share
- Chaos Engineering at Netflix – What It Is & How It Works
- Taking a Look Through the Hololens – The Marketing Potential of Augmented Reality
- Advanced Web Ranking; An Overview
- Amazon, New Apple TV and three camels
- iPad – first impressions
- The Opera Browser for iPhone: first impressions
- The Digital Economy Bill – what it means, and what you can do about it
- Google Public DNS, A Free DNS resolver from Google
- Google Wave – First Impressions
- Can iPhone GPS apps revolutionise the hospitality industry?
- Bing – the next big thing or Microsoft’s latest gimmick?
- Razorfashion: right tech, wrong place?
- eBay & Adobe create a breath of fresh AIR
Category: Uncategorized
- 8 Steps Digital Marketers Can Take To Prepare For A Life Without Cookies
Category: User Experience
- How UX Can Make Life Easier: A Covid-Related Case Study
- 8 Hot UX Design Trends for 2022
- A Brief(ish) History of UX
- The User Research Diaries (Part 1): When Less is Not More
- Web Design 101: 5 Things to Remember When Designing a Successful Website
- How to conduct user interviews: A Quick Guide with Useful Tools
- What to expect from your Project Manager
- UX Foibles and Stuff That’s Missing
- The Case for UX Research – Why You Should Talk to Users
- How to Transition to User-Centred Digital Design
- Biometric Technology & Consumer Insight: The Next Level of UX Research
- Business Development – Practicing the UX Approach We Preach
- UX London 2018: Highlights from Day 2
- User Testing Tips – Testing in labs and in the field
- Charity Websites
- Speed Up Your Website for Free with Properly Compressed Images
- 3 Ways Clarity of Purpose Plays a Role in Creating Your New Website
- 7 Tips for Creating Effective Surveys
- UX London 2016 Review
Category: Video
- Video Marketing: Why You Should be Doing it & How to Get Started
Category: Web Design & Development
- A Brief Peek into The World of .htaccess
- Real-time Collaboration: Figma vs Sketch
- Is it time for a new website build?
- What’s in a brief?
- Scalable Vector Graphics – A Closer Look
- How CSS in Javascript is Changing Web Development
- The Benefits of WordPress Multisite for your Web Development Project
- The Role of JavaScript in Web Development
- Accessible Rich Internet Applications: Is your website designed for everyone?
- The Browser Wars: Developing for One
- 12 Photoshop keyboard shortcuts and tips
- The Future of WordPress for Publishers: Newspack
- Serving Images on the Web – Responsively and Responsibly
- 5 Extra Useful Sketch Plugins
- Developer Internship at Coast Digital – Creating SinceBrexit.co.uk
- A Quick Start Guide to the Future: Gutenberg Edition
- ‘Headless WordPress’ – What it is & How it Works
- An Introduction to the New WordPress Editor – Gutenberg
- Why You Should Choose A Career In Website Development
- How I Contributed to the WordPress Core and Why You Should Too
- Learning How WordPress Works Under the Hood
- HTML5 for Ad Creative – What it is and Why it’s Important
- Design Principles for Wireframing
- The BBC Sport Digital Rebrand – One of Our Designers Weighs in
- Why Open Source Software is Important for Business
- Top 5 WordPress Plugins for Digital Marketing
- Which Political Party’s Website Wins the Design Vote? 2017 Edition
- CMS Security – Closed vs. Open Source
- What is Front End Development?
- What is responsive design?
- Say goodbye to IE6, everyone
- Which political party’s website wins the design vote?
- Waging war on unmanageable websites
- Useful Apps and Utilities for the Modern Website Designer: Part 1
- Web design made easier with Photoshop 4
- Web design: clear benefits of user testing
- Web design: Going beyond the fold