google

Following Google’s March 2019 Core Algorithm Update (catchy name, right?) and a significant failure in relevant information communication, March has been proven to be an eventful month for SEO so far! Core Update The March 2019 Core ranking algorithm update has created a lot of buzz in the last few days, with many people thinking […]

Google CEO Sundar Pichai’s recently opened a speech by saying that “we’re moving from a mobile-first world, to an AI first world”. It’s a great line and one that fires up imaginations with the promise of what algorithms can deliver, how they can change our lives for the better and what the future could really […]

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the latest developments, we highlight all the key developments you have missed. Accelerated Mobile Pages for Search Ads The first announcement of the day was the […]

For marketers that are constantly striving to improve their customer experience, there is no doubt there will be a split test tool in your marketing toolkit. All businesses have the same challenge of understanding their users and tailoring the experience to meet their needs – and as a result of this conversion rate optimisation has […]

During the last few months Google has been trying to rejuvenate many of its different platforms, such as Google Analytics and Google Tag Manager. As has been reported since last year, Google AdWords has also had changes made to its user interface, and these changes are already available for some accounts. This new interface is […]

If you’re a person who keeps up to date with the latest developments in the search marketing industry, then you’ve more than likely already heard that after almost two years of waiting and debating, Google has finally announced their most recent Penguin algorithm update. Penguin 4.0. What’s changed? Penguin will now be running and updating in […]

After Google’s removal of ads on the right-hand side of the search engine results pages (SERP’s) – leading to a subsequent increase in the number of ads at the top of these pages – it has now also added the possibility to increase the number of characters in the copy of the ads. These Expanded […]

If you perform a Google search today, you may notice that the SERP (search engine results page) you see is quite different to what you would have seen running the same search only a few days ago. That’s because, as of the 22nd of February, Google has removed all right hand ads from the SERP […]

In February we officially learned that Google was going to push out a new algorithm designed to reward mobile-friendly web pages. This mobile-friendly update was tipped to be bigger than the Panda and Penguin Google algorithm updates that have hit online marketing within recent years –  during the resulting panic the update got dubbed Mobilegeddon. […]

Rich snippets and structured data is something that’s been around for a while now. In fact Google first introduced rich snippets way back in 2009. And it’s something we as an agency have always tried to encourage our clients to implement for many different reasons – rich snippets give a more detailed view of the […]