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Automation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away from traditional campaigns which use manual bidding. Each Smart campaign variation comes with benefits, drawbacks and limitations, but they’re all being pushed by Google to pay-per-click marketers. […]
Probably one of the most common questions us Account Managers get asked by clients is: “Why would I bid on my brand terms when I’ll get the clicks through organic anyway?” Why indeed? When it comes to trimming the fat from a paid media budget, one of the first things that tends to go on […]
During the last few months Google has been trying to rejuvenate many of its different platforms, such as Google Analytics and Google Tag Manager. As has been reported since last year, Google AdWords has also had changes made to its user interface, and these changes are already available for some accounts. This new interface is […]
After Google’s removal of ads on the right-hand side of the search engine results pages (SERP’s) – leading to a subsequent increase in the number of ads at the top of these pages – it has now also added the possibility to increase the number of characters in the copy of the ads. These Expanded […]
If you perform a Google search today, you may notice that the SERP (search engine results page) you see is quite different to what you would have seen running the same search only a few days ago. That’s because, as of the 22nd of February, Google has removed all right hand ads from the SERP […]
Welcome to the first in a series of blogs that are focused on answering questions we, as a digital marketing agency are frequently asked by our clients. The question we’re going to cover in the first blog of the series; “Why aren’t my paid ads showing?” is a question we are asked a lot and […]
I’ve just received an email from Google that contains the wonderful phrase ‘offline conversion tracking’, something that we’ve all been chasing for years. The reasons for my excitement; do we finally have the ability to follow the user into the sales pipeline once they’ve completed an online conversion? Can we then import that sales data […]
