programmatic

As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to prospects about the opportunity this channel presents. As such, I regularly hear questions or misconceptions about programmatic display advertising. […]

As 2016 draws to a close (and frankly, good riddance!), I thought I’d take some time to reflect on the year in digital which brought us Penguin 4.0, tablet-specific bid modifiers in Google Adwords, the official integration of AMP listings in Google’s mobile search results and mobile-first indexing. With all these (and many more) potentially […]