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We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers. I had […]

Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s imperative therefore that we are able to account for every penny spent and more than ever show the return on investment for our marketing budgets. This post shows how to make your email marketing even more […]