There is no doubt about it, we are currently sailing uncharted waters. Individuals and businesses alike are learning to adapt to a new way of doing things.

Whilst some businesses have seen marked growth due to the Covid lockdown, many more have seen things grow quiet, or where completely unprepared, have had to temporarily close.

How we respond to this current situation will likely be the difference between success and failure for many businesses.

What makes a significant difference is having a digital offering, and if you don’t have one, developing one now. Any digital offering you create or adapt now will still be valuable in the future, and will ensure you are ready should anything like this current crisis occur again.

With this in mind, Digital Consultant, Peter Fitzgerald, delivered a popular webinar, covering a range of topics, which provided attendees with the tools we have at our disposal as digital marketers to achieve each of the following:

• Making the most of the digital elements of our offering or creating them where they don’t currently exist
• Positioning ourselves for the post crisis market upswing
• Taking advantage of situations where we currently have reduced risk
• Ensuring we are adding value for users, customers and prospects where we can

Peter’s session offered actionable advice on understanding the opportunities at hand, activities which you can carry out now, and things you can do prepare for the post lockdown market recovery.

After the webinar, Peter hosted a Q&A session, where attendees were able to put their questions to him.