Digital Strategy Director, Darren Bond, presents a session on Programmatic Display & Real Time Bidding.
This is a topic that still mystifies many but with it having quickly become the primary method for buying display placements, it is something that all marketers should familiarise themselves with.
In this webinar Darren explains:
- What Programmatic actually is
- How it works
- Where the data comes from
- How it can be used effectively
He gives a clear summary of the pros and cons associated and touched upon the current understanding of how GDPR will impact its use. He also provides a couple of real life case studies that demonstrate its scalability and suitability for both B2C and B2B marketing.
Don’t miss out – fill in the contact form to access the recording for free.
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