Social media is a big part of our lives. It’s more than just a place to stay in touch with our friends, it’s the place where we interact with brands, research products and share our opinions.

2020 has been the year that we have been more involved in social media than we ever have been. With the global pandemic keeping us locked to our screens and available to comment on not only COVID-19 but political unrest and human rights movements, Social Listening has become more vital than ever.

Keeping your finger on the pulse of these conversations and how your brand becomes connected with them can contribute to your success but will also highlight where they might be causing you problems.

In this webinar, Digital Consultant Pete Fitzgerald will cover:

• Why you might be missing social conversations around your brand
• How to identify where problem topics came from
• Why your social audience might be causing you problems
• How to respond to what your social listening is telling you